| ABSTRACT | 第1-8页 |
| 摘要 | 第8-12页 |
| CHAPTER ONE INTRODUCTION | 第12-15页 |
| ·Research Background | 第12-13页 |
| ·The Significance and Purpose of Research | 第13-14页 |
| ·The Overall Structure of the Thesis | 第14-15页 |
| CHAPTER TWO LITERATURE REVIEW | 第15-22页 |
| ·Reviewing of Online Reviews | 第15-18页 |
| ·Defining Online Reviews | 第15-16页 |
| ·Studies on Online Reviews | 第16-18页 |
| ·Reviewing of Appraisal Theory | 第18-22页 |
| ·Studies Abroad | 第18-19页 |
| ·Studies at Home | 第19-22页 |
| CHAPTER THREE RESEARCH METHODOLOGY | 第22-32页 |
| ·Research Questions | 第22页 |
| ·Theoretical Framework | 第22-29页 |
| ·The Framework of Appraisal System | 第22-29页 |
| ·The System of Attitude | 第24-28页 |
| ·The System of Engagement | 第28-29页 |
| ·The System of Graduation | 第29页 |
| ·Data Collection | 第29-30页 |
| ·Data Analysis and Research Procedures | 第30-32页 |
| CHAPTER FOUR RESULTS AND DISCUSSION | 第32-51页 |
| ·The Linguistics Characteristics of Online Consumer Reviews | 第32-33页 |
| ·The Distribution and Realization of Appraisal Resources in General | 第33-36页 |
| ·Comparative Analysis of Appraisal Resources of Online Reviews | 第36-47页 |
| ·Attitude Analysis | 第36-44页 |
| ·The Distribution of Attitudinal Resources | 第37-38页 |
| ·The Realization of Attitudinal Resources | 第38-44页 |
| ·Engagement Analysis | 第44-46页 |
| ·The Distribution of Engagement Resources | 第44-45页 |
| ·The Realization of Engagement Resources | 第45-46页 |
| ·Graduation Analysis | 第46-47页 |
| ·The Distribution of Graduation Resources | 第46页 |
| ·The Realization of Graduation Resources | 第46-47页 |
| ·Discussion | 第47-51页 |
| ·Online Consumer Reviews as a Genre | 第47-49页 |
| ·Statistic Variations and Their Socio-cultural Explanations | 第49-51页 |
| CHAPTER FIVE CONCLUSION | 第51-53页 |
| ·Major Findings of the Study | 第51-52页 |
| ·Implications of the Study | 第52页 |
| ·Limitations and Suggestions for Further Study | 第52-53页 |
| REFERENCES | 第53-57页 |
| 中文参考文献 | 第57-59页 |
| ACKNOWLEDGEMENTS | 第59-60页 |
| PUBLICATION | 第60页 |
