| Abstract | 第1-6页 |
| 摘要 | 第6-10页 |
| Chapter 1 Introduction | 第10-14页 |
| ·The Background of the Study | 第10-11页 |
| ·The Rationale of the Present Study | 第11-12页 |
| ·The Motivation of the Present Study | 第11页 |
| ·The Reason for Adopting the Adaptation Theory | 第11-12页 |
| ·The Objectives of the Present Study | 第12页 |
| ·The Structure of the Thesis | 第12-14页 |
| Chapter 2 Literature Review | 第14-23页 |
| ·Verschueren’s Adaptation Theory | 第14-18页 |
| ·Making Choices | 第14-15页 |
| ·Three Properties of Language | 第15-16页 |
| ·Four Angles of Investigation | 第16-18页 |
| ·Research on Advertisements at Home and Abroad | 第18-23页 |
| ·Definition of Advertisements | 第19页 |
| ·Research on Advertisements Abroad | 第19-21页 |
| ·Research on Advertisements at Home | 第21-22页 |
| ·Limitations of the Previous Studies | 第22-23页 |
| Chapter 3 Research Design | 第23-26页 |
| ·Research Objects | 第23页 |
| ·Research Questions | 第23页 |
| ·Research Methods | 第23-24页 |
| ·Research Process | 第24-26页 |
| Chapter 4 Results and Analysis | 第26-48页 |
| ·Results of Choices on Levels of Linguistic Structures in Chinese REAs | 第26-35页 |
| ·Results of Choices on Phonological Level in Chinese REAs | 第26-28页 |
| ·Results of Choices on Lexical Level in Chinese REAs | 第28-30页 |
| ·Results of Choices on Syntactic Level in Chinese REAs | 第30-35页 |
| ·Results of the Promotional Factors in Chinese REAs and Their Analysis | 第35-48页 |
| ·Results of the Promotional Factors in Chinese REAs | 第35-37页 |
| ·Analysis of the Results of the Promotional Factors in Chinese REAs | 第37-48页 |
| Chapter 5 Conclusion | 第48-50页 |
| ·Major Findings | 第48-49页 |
| ·Limitations and Suggestions for Further Research | 第49-50页 |
| References | 第50-53页 |
| Appendix | 第53-61页 |
| Acknowledgements | 第61页 |
