| 摘要 | 第1-4页 |
| ABSTRACT | 第4-7页 |
| Chapter 1 Introduction | 第7-13页 |
| ·Research Background | 第7-9页 |
| ·Study Purpose and Significance | 第9-11页 |
| ·Study content, method and technology roadmap | 第11-13页 |
| Chapter 2 Marketing control related theory | 第13-20页 |
| ·Marketing control concept and the basic way | 第13-14页 |
| ·Marketing control system | 第14-18页 |
| ·Marketing control structure | 第18-19页 |
| ·marketing control methods and processes | 第19-20页 |
| Chapter 3 W company marketing control situation and the existingproblems | 第20-28页 |
| ·W company and its marketing situation | 第20-24页 |
| ·W company marketing control situation | 第24-25页 |
| ·The Problem of marketing control in W company | 第25-28页 |
| Chapter 4 W company marketing control system design scheme | 第28-40页 |
| ·the principles and objectives of the marketing control | 第28-31页 |
| ·The content of marketing control system in W company | 第31-36页 |
| ·The means and methods of marketing control in W company | 第36-40页 |
| Chapter 5 The implementation of marketing control system in Wcompany | 第40-47页 |
| ·Organization safeguards of implementation | 第40-41页 |
| ·Regulation and ways safeguards of the implementation | 第41-45页 |
| ·Market- orientation and customer satisfaction | 第45页 |
| ·Marketing audit | 第45-47页 |
| Chapter 6 Conclusion and Prospect | 第47-49页 |
| ·Conclusion | 第47-48页 |
| ·Prospect | 第48-49页 |
| References | 第49-50页 |
