| ABSTRACT | 第1-4页 |
| 摘要 | 第4-8页 |
| Chapter I Introduction | 第8-13页 |
| ·Need of the Study | 第8-9页 |
| ·Focus of the Present Study | 第9-12页 |
| ·Structure of the Paper | 第12-13页 |
| Chapter II Literature Review | 第13-17页 |
| ·Definition of Advertising | 第13-14页 |
| ·Different Approaches to the Study of Advertising Language | 第14-17页 |
| ·The Sociolinguistic Approach | 第14-15页 |
| ·The Psycholinguistic Approach | 第15-16页 |
| ·The Applied Linguistic Approach | 第16-17页 |
| Chapter III Theoretical Framework: An Overview of Critical Discourse Analysis | 第17-22页 |
| ·A Brief Introduction to CDA | 第17-18页 |
| ·Definition of CDA | 第17页 |
| ·Explanation of the Term "critical" | 第17-18页 |
| ·Applications of CDA | 第18页 |
| ·Different Approaches to CDA | 第18-22页 |
| ·Norman Fairclough's Three Dimensional Framework for CDA | 第18-19页 |
| ·Van Dijk's Ideological Analytical Framework for CDA | 第19-22页 |
| Chapter IV A Linguistic Analysis of English Advertisements | 第22-71页 |
| ·Lexical Features | 第22-48页 |
| ·Classification of Advertising and Its Audience | 第22-28页 |
| ·Similarities at the Lexical Level | 第28-42页 |
| ·Differences at the Lexical Level | 第42-48页 |
| ·Syntactical Features | 第48-65页 |
| ·Similarities in Syntactical Features | 第49-56页 |
| ·Differences in Syntactical Features | 第56-65页 |
| ·Discourse Features | 第65-71页 |
| ·Body Copy of an Advertisement | 第65-66页 |
| ·Styles of Body Copy | 第66-71页 |
| Chapter V Conclusion | 第71-74页 |
| ·Findings of the Study | 第71-73页 |
| ·Limitations of the Study and Suggestions for Further Research | 第73-74页 |
| REFERENCES | 第74-77页 |
| ACKNOWLEDGEMENTS | 第77-78页 |
