| ABSTRACT | 第1-8页 |
| 摘要 | 第8-14页 |
| Chapter Ⅰ Introduction | 第14-19页 |
| ·Background of Research | 第14-15页 |
| ·Research Purpose and Significance | 第15-18页 |
| ·Organization and Structure of This Thesis | 第18页 |
| ·Contributions and Limitations | 第18-19页 |
| Chapter Ⅱ Chinese E-commerce Analysis and Its Influence oninternational Business | 第19-34页 |
| ·Chinese E-commerce Development and Present Situation | 第19-28页 |
| ·Definition and Basic Characteristics of E-commerce | 第20-23页 |
| ·Development and Present Situation of E-commerce in China | 第23-28页 |
| ·Chinese E-commerce Influence on International Business | 第28-34页 |
| Chapter Ⅲ Analysis of Present Situation of Chinese SMEs | 第34-63页 |
| ·Definition and Characteristics of SME | 第34-35页 |
| ·Definition of Small and Medium Foreign Trade Enterprises | 第34页 |
| ·Attributes of Small and Medium Foreign Enterprises Compared withThose of Major Scales | 第34-35页 |
| ·Importance of SMEs in China | 第35-36页 |
| ·Development Advantages of Chinese SMEs in E-commerce Context | 第36-42页 |
| ·Small and Medium Foreign Enterprises Enter International Markets More Easily in E-commerce | 第37-39页 |
| ·Congenital Disadvantages of Small and Medium Foreign Enterprises Can Be Made Up in E-commerce | 第39-41页 |
| ·Small and Medium Foreign Trade Enterprises Exert Their Competitive Advantage More Easily in E-commerce | 第41-42页 |
| ·Challenges and Problems of SMEs in Conducting Ecommerce | 第42-63页 |
| ·Technical Barriers of Third-party Platform | 第43-45页 |
| ·Security Problems | 第45-53页 |
| ·Intellectual Property and Related Legal Issues | 第53-58页 |
| ·Logistics Development Lags Behind in E-commerce Era in China, Which Constrains Trade of Small and Medium Enterprises | 第58-63页 |
| Chapter Ⅳ Solutions to the Problems of Chinese SMEs in ConductingE-commerce | 第63-80页 |
| ·Government Support to Chinese SMEs Development | 第63-69页 |
| ·Support in Policies and Regulations | 第63-64页 |
| ·Supports in Technology | 第64-67页 |
| ·Coordination with Logistics and Distribution Industry | 第67-69页 |
| ·Improvement of Chinese SMEs | 第69-75页 |
| ·Consciousness Conversion | 第69页 |
| ·Active Online Marketing | 第69-72页 |
| ·Emphasis on Customer Relationship Management | 第72-73页 |
| ·Building Website Themselves | 第73-75页 |
| ·Case Study:The Success of Transformer Co.,Ltd,Jiangsu Shengwen | 第75-80页 |
| ·Company Profile | 第75-76页 |
| ·Problems and Measures of Transformer Co.,Ltd,Jiangsu Shengwen | 第76-77页 |
| ·Implications | 第77-80页 |
| Chapter Ⅴ Conclusion | 第80-81页 |
| REFERENCES | 第81-84页 |
| ACKNOWLEDGEMENT | 第84-85页 |
