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英语化妆品广告语中语用预设的研究

Acknowledgements第6-7页
Abstract第7-8页
摘要第9-12页
Chapter One Introduction第12-17页
    1.1 Background of the Research第12-13页
    1.2 Significance of the Study第13-14页
    1.3 Data Collection and Research Methodology第14-15页
    1.4 Organization of the Thesis第15-17页
Chapter Two Literature Review第17-31页
    2.1 Previous Studies on Presupposition第17-23页
        2.1.1 Previous Studies on Presupposition Abroad第17-20页
        2.1.2 Previous Studies on Presupposition at Home第20-23页
    2.2 Relevant Studies on Advertisement第23-26页
        2.2.1 Definition of Advertisement第23-24页
        2.2.2 Classification of Advertisement第24-25页
        2.2.3 Components of Advertising Language第25-26页
    2.3 Previous Studies on Pragmatic Presupposition in Advertisement第26-29页
    2.4 Summary第29-31页
Chapter Three Theoretical Framework第31-42页
    3.1 Presupposition Triggers第31-36页
        3.1.1 Types of Presupposition Triggers第31-34页
        3.1.2 Functions of Presupposition Triggers第34-36页
    3.2 The Classification of Pragmatic Presupposition第36-42页
Chapter Four Analysis of Pragmatic Presupposition in English CosmeticAdvertisement第42-75页
    4.1 Analysis of Presupposition Triggers第42-54页
        4.1.1 The Application of Presupposition Triggers第42-51页
        4.1.2 The Distribution of Presupposition Triggers第51-54页
    4.2 Analysis of Pragmatic Presupposition第54-70页
        4.2.1 The Application of Pragmatic Presupposition第54-67页
        4.2.2 The Distribution of Pragmatic Presupposition第67-70页
    4.3 Functions of Pragmatic Presupposition in Cosmetic Advertisement第70-75页
        4.3.1 Linguistic Functions Achieved in Cosmetic Advertisement第70-73页
        4.3.2 Pragmatic Functions Achieved in Cosmetic Advertisement第73-75页
Chapter Five Conclusion第75-80页
    5.1 Main Findings第75-77页
    5.2 Implications and Suggestions for Further Researches第77-80页
References第80-82页
Appendix第82-88页

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