| 内容提要 | 第1-5页 |
| Synopsis | 第5-7页 |
| 摘要 | 第7-10页 |
| Abstract | 第10-17页 |
| Chapter One Introduction | 第17-20页 |
| ·Research Background | 第17-18页 |
| ·Significance of the Present Study | 第18-19页 |
| ·Organization of the Thesis | 第19-20页 |
| Chapter Two Literature Review | 第20-28页 |
| ·Definition of Public Service Advertisements | 第20-21页 |
| ·Origin and Development of Public Service Advertisements | 第21-22页 |
| ·Characteristics of Public Service Advertisements | 第22-25页 |
| ·Human-Centeredness | 第23页 |
| ·Public Service | 第23-24页 |
| ·Non-Profit | 第24页 |
| ·Social Obligation | 第24页 |
| ·Thought-Provoking | 第24-25页 |
| ·Previous Studies on Public Service Advertisements | 第25-28页 |
| Chapter Three Theoretical Foundation | 第28-38页 |
| ·Origin of Intertextuality | 第28-30页 |
| ·Conception of Intertextuality | 第30-31页 |
| ·Further Elaboration of Intertextuality | 第31-33页 |
| ·Categorizations of Intertextuality | 第33-38页 |
| ·Specific Intertextuality | 第34-36页 |
| ·Generic Intertextuality | 第36-37页 |
| ·Media Intertextuality | 第37-38页 |
| Chapter Four An Analysis of Intertextuality in Public Service Advertisements | 第38-64页 |
| ·Frequency of Different Intertextuality Forms in Public Service Advertisements | 第38-40页 |
| ·Specific Intertextuality in Public Service Advertisements | 第40-49页 |
| ·Direct Intertextuality in Public Service Advertisements | 第40-45页 |
| ·Indirect Intertextuality in Public Service Advertisements | 第45-49页 |
| ·Generic Intertextuality in Public Service Advertisements | 第49-52页 |
| ·Media Intertextuality in Public Service Advertisements | 第52-57页 |
| ·Relation between Intertextuality and Social Functions of Public Service Advertisements | 第57-64页 |
| ·Assuming Social Obligation | 第57-59页 |
| ·Calling for Actions Beneficial to Society | 第59-60页 |
| ·Arousing Public Awareness | 第60-61页 |
| ·Resisting Unhealthy Social Practices | 第61-62页 |
| ·Creating Favorable Social Atmosphere | 第62-64页 |
| Chapter Five Conclusion | 第64-67页 |
| ·Research Findings | 第64-65页 |
| ·Limitations of the Present Study and Suggestions for Further Research | 第65-67页 |
| References | 第67-70页 |
| Appendix Ⅰ | 第70-73页 |
| Appendix Ⅱ | 第73-75页 |
| Acknowledgement | 第75页 |
