| Abstract in Chinese | 第5-7页 |
| Abstract in English | 第7-8页 |
| Chapter One Introduction | 第11-17页 |
| 1.1 Study Background | 第12-13页 |
| 1.2 Objectives | 第13-14页 |
| 1.3 Significance | 第14-15页 |
| 1.4 Organization of the Thesis | 第15-17页 |
| Chapter Two Literature Review | 第17-26页 |
| 2.1 Studies Abroad | 第17-20页 |
| 2.2 Studies at Home | 第20-26页 |
| Chapter Three Construction of Analytical Framework | 第26-47页 |
| 3.1 A Brief Introduction of Systemic-Functional Grammar | 第26-27页 |
| 3.2 Visual Grammar | 第27-38页 |
| 3.2.1 Representational Meaning | 第30-31页 |
| 3.2.2 Interactive Meaning | 第31-35页 |
| 3.2.3 Compositional meaning | 第35-38页 |
| 3.3 Modes of Advertisement | 第38-45页 |
| 3.4 A Proposed Framework of Studying the Advertisement | 第45-47页 |
| Chapter Four Multimodal Discourse Analysis of Advertisement | 第47-66页 |
| 4.1 Imagination Affected by the Representational Meaning | 第47-53页 |
| 4.2 Position Depended by tlie Interactive Meaning | 第53-59页 |
| 4.3 Signs Created by the Compositional Meaning | 第59-66页 |
| Chapter Five Conclusion | 第66-68页 |
| 5.1 Main Findings | 第66-67页 |
| 5.2 The Limitations of the Research and Suggestions | 第67-68页 |
| References | 第68-71页 |
| Papers Published in the Period of MA Educadon | 第71-72页 |
| Acknowledgements | 第72页 |
