| Acknowledgements | 第1-7页 |
| Abstract | 第7-10页 |
| 摘要 | 第10-15页 |
| List of Tables | 第15-17页 |
| Chapter 1 Introduction | 第17-21页 |
| ·Background of the Study | 第17-18页 |
| ·Significance of the Study | 第18-19页 |
| ·Overall Structure of the Thesis | 第19-21页 |
| Chapter 2 Literature Review | 第21-41页 |
| ·The Origin of Appraisal Theory | 第21-22页 |
| ·Appraisal Theory | 第22-29页 |
| ·Attitude | 第23-26页 |
| ·Engagement | 第26-28页 |
| ·Graduation | 第28-29页 |
| ·Appraisal Resources | 第29-35页 |
| ·Attitude Resources | 第30-33页 |
| ·Engagement Resources | 第33-34页 |
| ·Graduation Resources | 第34-35页 |
| ·An Introduction to Public Service Advertising | 第35-37页 |
| ·Definition of Public Service Advertising | 第35-36页 |
| ·The Characteristics of Public Service Advertising | 第36-37页 |
| ·The Application of Appraisal Theory to Discourse Analysis at Home and Abroad | 第37-41页 |
| Chapter 3 Research Methodology | 第41-46页 |
| ·Research Questions | 第41-42页 |
| ·Data Collection and Data Annotation | 第42-44页 |
| ·Data presentation | 第44-46页 |
| Chapter 4 Comparison of Appraisal Resources in English and Chinese Public Service Advertising | 第46-78页 |
| ·An Overview of Appraisal Resources in English and Chinese Public Service Advertising Corpora | 第46-48页 |
| ·Similarities of Appraisal Resources in English and Chinese Public Service Advertising | 第48-62页 |
| ·Similarities of Attitude Resources | 第48-52页 |
| ·Similarities of Engagement Resources | 第52-57页 |
| ·Similarities of Graduation Resources | 第57-62页 |
| ·Differences of Appraisal Resources in English and Chinese Public Service Advertising | 第62-73页 |
| ·Differences of Attitude Resources | 第62-68页 |
| ·Differences of Engagement Resources | 第68-70页 |
| ·Differences of Graduation Resources | 第70-73页 |
| ·Reasons for Similarities and Differences | 第73-78页 |
| ·Reasons for Similarities | 第73-74页 |
| ·Reasons for Differences | 第74-78页 |
| Chapter 5 Conclusion | 第78-82页 |
| ·Major Research Findings | 第78-79页 |
| ·Limitations of the Research | 第79-80页 |
| ·Suggestions for Further Studies | 第80-82页 |
| References | 第82-85页 |
| Appendix A | 第85-90页 |
| Appendix B | 第90-95页 |
