| ACKNOWLEDGEMENTS | 第1-4页 |
| ABSTRACT | 第4-6页 |
| 摘要 | 第6-7页 |
| CONTENTS | 第7-9页 |
| Chapter One Introduction | 第9-12页 |
| ·The Background of the Study | 第9-10页 |
| ·Aims of the Thesis | 第10页 |
| ·Organization of the Thesis | 第10-12页 |
| Chapter Two Literature Review | 第12-21页 |
| ·Catchwords | 第12-14页 |
| ·Review of Memetic Studies | 第14-18页 |
| ·Memetic Studies Abroad | 第14-16页 |
| ·Memetic Studies at Home | 第16-18页 |
| ·Review of Language Programs in SFG | 第18-21页 |
| ·Current Studies of SFG | 第18-20页 |
| ·Current Studies of Language Programs in SFG | 第20-21页 |
| Chapter Three Theoretical Framework | 第21-30页 |
| ·Meme | 第21-22页 |
| ·Properties of Successful Memes | 第22-23页 |
| ·Language and Meme | 第23-24页 |
| ·Working Mechanism of Language Memes | 第24-28页 |
| ·Genotype Transmission of Language Memes | 第25-26页 |
| ·Phenotype Transmission of Language Memes | 第26-28页 |
| ·Memetic Theories Involved in the Study of Catchwords | 第28-30页 |
| Chapter Four Methodology | 第30-51页 |
| ·Research Questions | 第30页 |
| ·Data Collection | 第30-32页 |
| ·Data Classification | 第32-34页 |
| ·Data Analysis | 第34-49页 |
| ·Memetic Features of Catchwords in 2011 SFG | 第34-37页 |
| ·Catchwords of Longevity Property | 第34-35页 |
| ·Catchwords of Fecundity Property | 第35-36页 |
| ·Catchwords of Copying-Fidelity Property | 第36-37页 |
| ·Working Mechanism of Transmitted Catchwords in 2011 SFG | 第37-47页 |
| ·Catchwords Working in a Genotype Way | 第37-41页 |
| ·Same Information Spread in the Same Form | 第38-39页 |
| ·Same Information Spread in Different Forms | 第39-41页 |
| ·Catchwords Working in a Phenotype Way | 第41-47页 |
| ·Transplanting by Homophones | 第41-43页 |
| ·Transplanting by Associating the Same Form | 第43-44页 |
| ·Transplanting by Homogeneity | 第44-47页 |
| ·Working Mechanism of Produced Catchwords in 2011 SFG | 第47-49页 |
| ·Summary | 第49-51页 |
| Chapter Five Implication of Memetic Exploration of Catchwords in SFG | 第51-56页 |
| ·On Language Evolution | 第51-54页 |
| ·Cycle from Meme to Language | 第51-53页 |
| ·Memetic Implications on Language Evolution | 第53-54页 |
| ·On Creating Successful Language Programs | 第54-56页 |
| Chapter Six Conclusion | 第56-60页 |
| ·Major Findings of the Study | 第56-57页 |
| ·Significaace of the Study | 第57-58页 |
| ·Limitations and Suggestions for Further Study | 第58-60页 |
| References | 第60-63页 |
| 攻读学位期间发表的学术论文 | 第63-65页 |
