| Abstract (in English) | 第1-5页 |
| Abstract (in Chinese) | 第5-6页 |
| Acknowledgements | 第6-9页 |
| Chapter One Introduction | 第9-15页 |
| ·Background of the Research | 第9-12页 |
| ·Research Questions | 第12页 |
| ·Significance of the Research | 第12-13页 |
| ·Structure of This Paper | 第13-15页 |
| Chapter Two Literature Review | 第15-28页 |
| ·An Overview | 第15-16页 |
| ·Studies on C-E Translation of Publicity Materials | 第16-19页 |
| ·Early Researches | 第16-18页 |
| ·Recent Researches | 第18-19页 |
| ·Studies on C-E Overseas Publicity from Communication Perspective | 第19-24页 |
| ·Studies on C-E Overseas Publicity as Part of International Communication | 第19-20页 |
| ·Studies on Translation from Communication Perspective | 第20-22页 |
| ·Studies on the Culturally Imbalanced Situation in International Communication | 第22-24页 |
| ·Studies of Cultural Disparity's Influence on Translation | 第24-27页 |
| ·Summary | 第27-28页 |
| Chapter Three Translation of Publicity Materials | 第28-37页 |
| ·An Overview | 第28页 |
| ·Some Distinctive Features of Publicity Materials | 第28-29页 |
| ·The Role of Translation in Publicity Abroad | 第29-30页 |
| ·A Text-type Analysis of Publicity Materials | 第30-32页 |
| ·The Process of Publicity Literature Translation from Communication Perspective | 第32-36页 |
| ·Communication Perspective | 第32-33页 |
| ·Essential Elements in the Process of Publicity Literature Translation | 第33-36页 |
| ·Summary | 第36-37页 |
| Chapter Four Present Situation of C-E Translation of Publicity Materials | 第37-58页 |
| ·An Overview | 第37页 |
| ·A Brief Review of Chinese-foreign Language Translation of Publicity Materials | 第37-42页 |
| ·Common Translation Methods in C-E Translation of Publicity Materials | 第42-51页 |
| ·Addition or Annotation | 第42-45页 |
| ·Deletion | 第45-48页 |
| ·Restructuring | 第48-49页 |
| ·Recreation | 第49-51页 |
| ·Translation Strategy Adopted in C-E Translation of Publicity Materials | 第51-56页 |
| ·Summary | 第56-58页 |
| Chapter Five The Influence of Cultural Disparity on C-E Translation of Publicity Materials | 第58-72页 |
| ·An Overview | 第58页 |
| ·Culture and Cultural Disparity in International Communication | 第58-63页 |
| ·Influence of Cultural Disparity on C-E Translation of Publicity Materials | 第63-71页 |
| ·Venuti's Foreignization Theory and its Application to the Present Study | 第63-65页 |
| ·Even-Zohar's Polysystem Theory and its Application to the Present Study | 第65-68页 |
| ·Specific Respects in Which Cultural Disparity Influences on C-E Publicity Literature Translation | 第68-71页 |
| ·Summary | 第71-72页 |
| Chapter Six Conclusion | 第72-75页 |
| ·Summary | 第72-74页 |
| ·Limitations of the Present Study | 第74页 |
| ·Suggestions for Future Research | 第74-75页 |
| Works Cited | 第75-79页 |
