| 摘要 | 第5-6页 |
| ABSTRACT | 第6-7页 |
| Chapter 1 Introduction | 第12-15页 |
| 1.1 Research Background | 第12-13页 |
| 1.2 Aims and Significance | 第13页 |
| 1.3 Organization of the Thesis | 第13-15页 |
| Chapter 2 Literature Review | 第15-21页 |
| 2.1 Previous Studies of Internet Advertorials | 第15-18页 |
| 2.2 Previous Studies of Advertisements from the Perspective of CognitiveLinguistics | 第18-19页 |
| 2.3 Summary: A Comment on the Previous Studies | 第19-21页 |
| Chapter 3 Theoretical Framework and Research Methodology | 第21-32页 |
| 3.1 Theoretical Framework | 第21-28页 |
| 3.1.1 Metaphor Classification of Lakoff and Johnson | 第21-23页 |
| 3.1.2 Relevance Theory | 第23-24页 |
| 3.1.3 Conceptual Blending Theory | 第24-27页 |
| 3.1.4 Interrelationship Between Metaphor and Conceptual Blending Theory | 第27-28页 |
| 3.2 Research Methodology | 第28-32页 |
| 3.2.1 Data Collection | 第28-30页 |
| 3.2.2 Research Procedure | 第30-32页 |
| Chapter 4 Data Description and Analysis of the Use of Metaphors in Internet Advertorials | 第32-64页 |
| 4.1 Description of the Collected Data | 第32-36页 |
| 4.2 Analysis of the Use of Metaphors in Internet Advertorials | 第36-49页 |
| 4.2.1 Analysis of the Use of Text Ontological Metaphors | 第36-40页 |
| 4.2.2 Analysis of the Use of Text Structural Metaphors | 第40-42页 |
| 4.2.3 Analysis of the Use of Text Orientational Metaphors | 第42-46页 |
| 4.2.4 Analysis of the Use of Picture and Video Metaphors | 第46-49页 |
| 4.3 Conceptual Blending Systems of Metaphor in Internet Advertorials | 第49-58页 |
| 4.4 Cognitive Effects of Metaphor in Internet Advertorials | 第58-62页 |
| 4.5 Summary | 第62-64页 |
| Chapter 5 Conclusions | 第64-68页 |
| 5.1 Major Findings | 第64-66页 |
| 5.2 Enlightenment | 第66-67页 |
| 5.3 Limitations | 第67页 |
| 5.4 Suggestions | 第67-68页 |
| Acknowledgements | 第68-69页 |
| Bibliography | 第69-72页 |
| Appendix | 第72-89页 |
| Research Results Obtained During the Study for Master Degree | 第89页 |
