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Development of Inter-cultural Business Communication Competence in the Fundamental Courses of Business English Major

ACKNOWLEDGEMENTS第8-9页
ABSTRACT第9-10页
摘要第11-13页
CONTENTS第13-16页
CHAPTER Ⅰ INTRODUCTION第16-20页
    1.1 Research Background第16页
    1.2 Purpose and Significance of the Study第16-19页
        1.2.1 Purpose of the Study第16-17页
        1.2.2 Significance of the Study第17-19页
    1.3 Organization of the Study第19-20页
CHAPTER Ⅱ LITERATURE REVIEW第20-34页
    2.1 Definitions of Communication, IC and IBC第20-22页
        2.1.1 Definition of Communication第21-22页
        2.1.2 Definition of IC and IBC第22页
    2.2 Studies on the Development of IC Home and Abroad第22-23页
    2.3 The Significance and Challenge of IBC第23-26页
    2.4 Studies on the Relationship between IC and BET第26-28页
    2.5 Studies on the Current Situation of ESP, BET, IBC第28-34页
        2.5.1 Historical Retrospect on ESP第28-29页
        2.5.2 The Current Situation of ESP and BET in ESP第29-30页
        2.5.3 The Current Situation of IBC in BET第30-32页
        2.5.4 The Current Situation of IBC in ESP第32-34页
CHAPTER Ⅲ RESEARCH METHODOLOGY第34-37页
    3.1 Research Questions第34页
    3.2 Description of the Research Methodology第34-37页
        3.2.1 Description on BE Program in XISU and IBC Teaching第34-36页
        3.2.2 Questionnaire and Interview第36-37页
CHAPTER Ⅳ RESULTS AND DISCUSSIONS第37-44页
    4.1 Results and Discussions on BET and IBC Teaching of XISU第37-39页
        4.1.1 The Situation of BET in Business School of XISU第37-38页
        4.1.2 The Situation of IBC Teaching in Business School of XISU第38-39页
    4.2 Results and Discussions on Questionnaires and Interviews第39-42页
        4.2.1 Results and Discussions on Questionnaire第39-41页
        4.2.2 Results and Discussions on Interview第41-42页
    4.3 Discussions on the Current Problems of IBC Teaching in BET第42-44页
CHAPTER Ⅴ STRATEGIES IN IMPROVING IBC第44-61页
    5.1 Application of Pragmatics Theories and Cultural Context第44-47页
        5.1.1 Pragmatic Theories---Politeness Principle第44-45页
        5.1.2 Cultural Context第45-47页
    5.2 Optimization of Course Design第47-54页
        5.2.1 The Theory of Course Design第47-48页
        5.2.2 The Approach to Course Design第48页
        5.2.3 Parameters to Be Considered第48-53页
        5.2.4 Course Design Draft第53-54页
    5.3 Case Study for IBC第54-58页
        5.3.1 The Combination of Knowledge and Ability第54-55页
        5.3.2 Equal Importance of Authenticity and Finality第55-56页
        5.3.3 Analysis and Discussion第56-58页
    5.4 Concrete Measures for the Development of IBC Competence第58-61页
CHAPTER VI RESEARCH FINDINGS第61-65页
    6.1 Major Findings of the Study第61-62页
    6.2 General Suggestions第62-63页
    6.3 Limitations of the Study第63-65页
REFERENCES第65-67页
APPENDIX I第67-68页
APPENDIX Ⅱ第68-72页
APPENDIX Ⅲ第72-73页
APPENDIX Ⅳ第73-84页
APPENDIX Ⅴ第84-88页

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