| ABSTRACT | 第2-6页 |
| 摘要 | 第7-13页 |
| Chapter Ⅰ Introduction | 第13-29页 |
| 1.1 Research Background and Significance | 第13-16页 |
| 1.1.1 Research Background | 第13-14页 |
| 1.1.2 Research Significance | 第14-16页 |
| 1.2 Basic Concept Analysis | 第16-22页 |
| 1.2.1 The Origin of the Name of "Jingdezhen" | 第16-17页 |
| 1.2.2 The Evolution of Pottery and Porcelain | 第17-18页 |
| 1.2.3 The Brief Analysis of Kaolin | 第18-19页 |
| 1.2.4 Types of Jingdezhen Ceramic | 第19-21页 |
| 1.2.5 Core Economic Indicators | 第21-22页 |
| 1.3 Literature Review | 第22-25页 |
| 1.3.1 Domestic Research | 第22-23页 |
| 1.3.2 Research Abroad | 第23-25页 |
| 1.4 Structure and Innovation | 第25-26页 |
| 1.4.1 Structure | 第25页 |
| 1.4.2 Innovation | 第25-26页 |
| 1.5 Research Methods and Deficiencies | 第26-29页 |
| 1.5.1 Research Methods | 第26-28页 |
| 1.5.2 The Deficiencies | 第28-29页 |
| Chapter Ⅱ Basic Situation of Jingdezhen Ceramics | 第29-43页 |
| 2.1 Comparison Between Jingdezhen Ceramics and Foshan Ceramics | 第29-33页 |
| 2.1.1 Brand Status | 第29-31页 |
| 2.1.2 Enterprise Scale | 第31-32页 |
| 2.1.3 Type of Export Products | 第32-33页 |
| 2.2 Production and Exportation Status of Jingdezhen Ceramics | 第33-43页 |
| 2.2.1 Production Status | 第33-37页 |
| 2.2.2 Exportation Status | 第37-43页 |
| Chapter Ⅲ General S ituation about Export Trade of Jingdezhen Ceramic to Europe | 第43-66页 |
| 3.1 General Situation about Export Trade of Jingdezhen Ceramic to Europe Since Song Dynasty | 第43-58页 |
| 3.1.1 Export Trade of Jingdezhen Ceramic to Europe in Song Dynasty | 第43-45页 |
| 3.1.2 Export Trade of Jingdezhen Ceramic to Europe in Yuan Dynasty | 第45-47页 |
| 3.1.3 Export Trade of Jingdezhen Ceramic to Europe in Ming Dynasty | 第47-49页 |
| 3.1.4 Export Trade of Jingdezhen Ceramic to Europe in Qing Dynasty | 第49-53页 |
| 3.1.5 Export Trade of Jingdezhen Ceramic to Europe in Modern Times | 第53-56页 |
| 3.1.6 Present Situation about Export Trade of Jingdezhen Ceramic to Europe | 第56-58页 |
| 3.2 In Perspectives of Different Historical Materials to Research on the Export Trade of Jingdezhen Ceramic to Europe | 第58-66页 |
| 3.2.1 Records of Ancient Books | 第58-59页 |
| 3.2.2 Data of Salvaged Shipwrecks | 第59-62页 |
| 3.2.3 Promotion of Missionaries | 第62-64页 |
| 3.2.4 Collections in Some European Countries | 第64-66页 |
| Chapter IV Analysis of the Advantages and Disadvantages | 第66-77页 |
| 4.1 Advantages of Export Trade of Jingdezhen Ceramic to Europe | 第66-72页 |
| 4.1.1 Unique Natural Resources and Geographical Environment | 第66-68页 |
| 4.1.2 Numerous Professional Ceramic Markets | 第68-69页 |
| 4.1.3 Unique European Style Ceramics | 第69-70页 |
| 4.1.4 Sound Regional Brand | 第70-71页 |
| 4.1.5 Professional Ceramic Education | 第71页 |
| 4.1.6 The Preference of Europeans for Jingdezhen ceramics | 第71-72页 |
| 4.2 Disadvantages of Export Trade of Jingdezhen Ceramics to Europe | 第72-77页 |
| 4.2.1 Dispersed Ceramic Industry Association and Inadequate Government Policy | 第72-73页 |
| 4.2.2 A Relative Lack of Enterprise Innovation Ability | 第73-74页 |
| 4.2.3 Weak Enterprise Brand Influence | 第74-75页 |
| 4.2.4 The Impediment of European Anti-dumping Measures | 第75页 |
| 4.2.5 Improper Resource Management | 第75-76页 |
| 4.2.6 Irrational Industrial Structure | 第76-77页 |
| Chapter Ⅴ Recommendations Today | 第77-83页 |
| 5.1 Strengthen the Functions of the Government and Industry Associations,Planning for the Export Trade of Ceramics to Europe | 第77-78页 |
| 5.2 Strengthen the Enterprise Innovation Ability,Build the Brand Effect of the Enterprise | 第78-79页 |
| 5.3 Optimize the Structure and Resources Management of Ceramic Industry | 第79-80页 |
| 5.4 Strengthen the Market Survey of the Target Country | 第80页 |
| 5.5 Vigorously Develop the Ceramic E-commerce | 第80-81页 |
| 5.6 Build the Important Development Platform of Porcelain Fair | 第81-83页 |
| BIBLIOGRAPHIES | 第83-86页 |
| ACKNOWLEDGEMENTS | 第86-87页 |
