| Abstract | 第2-6页 |
| 摘要 | 第7-13页 |
| Chapter Ⅰ Introduction | 第13-21页 |
| 1.1 Research Background and Significance | 第13-16页 |
| 1.1.1 Research Background | 第13-15页 |
| 1.1.2 Research Significance | 第15-16页 |
| 1.2 Literature Review | 第16-19页 |
| 1.3 Research Method | 第19-20页 |
| 1.4 Innovation of This Paper | 第20-21页 |
| Chapter Ⅱ The Related Concepts and Theoretical Foundation | 第21-29页 |
| 2.1 Tourism Trade in Service | 第21-24页 |
| 2.1.1 Definition of Tourism Trade in Service | 第21-22页 |
| 2.1.2 Features of Tourism Trade in Service | 第22-23页 |
| 2.1.3 Functions of Tourisim Trade in Service | 第23-24页 |
| 2.2 Tourism Foreign Exchange Revenues | 第24页 |
| 2.3 Theory of Tourism Consumption Structure | 第24-26页 |
| 2.4 Theory of Competitive Advantage | 第26-27页 |
| 2.5 Related Industrial Concepts | 第27-29页 |
| 2.5.1 Tourism Industry Chain | 第27-28页 |
| 2.5.2 Industrial Integration | 第28-29页 |
| Chapter Ⅲ Analysis on the Status Quo of China's Tourism Trade in Service | 第29-47页 |
| 3.1 General Introduction of Chinese Tourism Industry | 第29-33页 |
| 3.1.1 Tourism Resources Endowment | 第29-31页 |
| 3.1.2 Current Related Industries' Development Situation | 第31-33页 |
| 3.2 The Status Quo of Inbound Tourism | 第33-37页 |
| 3.2.1 The Quantity and Distribution of Inbound Tourists | 第33-35页 |
| 3.2.2 The Tourism Foreign Exchange Revenues and Structure | 第35-37页 |
| 3.3 The Status Quo of Outbound Tourism | 第37-40页 |
| 3.3.1 The Quantity and Destination of Outbound Tourists | 第37-39页 |
| 3.3.2 The Tourism Foreign Exchange Expenditures and Structure | 第39-40页 |
| 3.4 Brief Summary | 第40-47页 |
| 3.4.1 Imbalanced Development of Outbound and Inbound Tourism | 第40-42页 |
| 3.4.2 Expansion of Deficit of Tourism Trade in Service | 第42-44页 |
| 3.4.3 Successful Experiences of Tourism Trade in Service of Some Countries | 第44-47页 |
| Chapter Ⅳ Analysis on the Deficit of Tourism Trade in Service of China | 第47-71页 |
| 4.1 The Impact of Domestic Tourism on the Deficit if Tourism Trade in Service | 第47-55页 |
| 4.1.1 Tourism Resources Lacking of Deep Development and Effective Protection | 第48-50页 |
| 4.1.2 Low Level of Domestic Tourism Demand | 第50-52页 |
| 4.1.3 Insufficient Support from Related Industries | 第52-54页 |
| 4.1.4 Government Factors | 第54-55页 |
| 4.2 The Impact of Inbound Tourism on the Deficit of Tourism Trade in Service | 第55-65页 |
| 4.2.1 Environmental Problems | 第57-58页 |
| 4.2.2 Food Security | 第58页 |
| 4.2.3 Economy Factors and Policy Factors | 第58-61页 |
| 4.2.4 Single Inbound Tourism Products Structure | 第61-63页 |
| 4.2.5 Less Overseas Publicity | 第63-64页 |
| 4.2.6 Imperfect Tourist Service Infrastructure with International Standards | 第64-65页 |
| 4.3 The Impact of Outbound Tourism on the Deficit of Tourism Trade in Service | 第65-71页 |
| 4.3.1 Visa Policy to China from Other Countries | 第65-66页 |
| 4.3.2 Better Tourism Experience and Lower Cost | 第66-68页 |
| 4.3.3 Shopping Tourism | 第68-71页 |
| Chapter Ⅴ Countermeasures and Suggestions | 第71-85页 |
| 5.1 On the Basis of Government Layer | 第71-77页 |
| 5.1.1 Strengthen the Construction of Tourism Laws and Regulations | 第71-72页 |
| 5.1.2 Accelerate Implementation of Tourism-related Policies | 第72-75页 |
| 5.1.3 Make Long-term National Tourism Image Promotion Strategy | 第75-77页 |
| 5.2 On the Basis of Tourism Industry Layer | 第77-82页 |
| 5.2.1 Enhance the International Level of Tourism Infrastructure and Service | 第77-78页 |
| 5.2.2 Optimize Tourism Industry Strucure by Industrial Integration | 第78-80页 |
| 5.2.3 Keep Tourism Resources Sustainable Utilization | 第80-82页 |
| 5.3 On the Basis of Tourism Enterprise Layer | 第82-85页 |
| 5.3.1 Drive the Innovation of Tourism Products through Segment Market | 第82-83页 |
| 5.3.2 Promote Information and E-commerce Construction | 第83页 |
| 5.3.3 Improve Service Quality and Regulate Uncivilized Behaviors | 第83-85页 |
| Chapter Ⅵ Conclusion | 第85-87页 |
| References | 第87-91页 |
| Acknowledgements | 第91-92页 |
