Acknowledgements | 第5-6页 |
摘要 | 第6-7页 |
Abstract | 第7-8页 |
Chapter 1 Introduction | 第13-17页 |
1.1 Research Background | 第13-14页 |
1.2 Significance of the Study | 第14-15页 |
1.3 Organization of the Study | 第15-17页 |
Chapter 2 Literature Review | 第17-28页 |
2.1 Related Studies on Needs Analysis | 第17-24页 |
2.1.1 Studies Abroad | 第17-21页 |
2.1.2 Studies at Home | 第21-24页 |
2.2 Reviews on Development of Business English Discipline | 第24-26页 |
2.3 Reviews on Business English Course Design Modes in China | 第26-28页 |
Chapter 3 Methodology | 第28-33页 |
3.1 Research Questions | 第28-29页 |
3.2 Research Participants | 第29-30页 |
3.3 Instruments | 第30-31页 |
3.4 Procedures for Data Collection | 第31-33页 |
Chapter 4 Results and Findings of Needs Analysis | 第33-54页 |
4.1 Personal Information about Learners | 第33-36页 |
4.1.1 BE Students' Current English Proficiency | 第33-34页 |
4.1.2 Motives of the Learners | 第34-35页 |
4.1.3 Intended Working Areas | 第35-36页 |
4.2 Attitudes Towards BE Course | 第36-41页 |
4.2.1 From Employers' Perspective | 第36-37页 |
4.2.2 From Students' Perspective | 第37-40页 |
4.2.3 From Teachers' Perspective | 第40-41页 |
4.3 Professional Information about Learners | 第41-44页 |
4.3.1 Language Skills Frequently Used in Communicative Activities | 第41-42页 |
4.3.2 Employers' Requirements for BE Graduate | 第42-44页 |
4.4 BE Learners' Needs | 第44-49页 |
4.4.1 Needs on Language Skills | 第44-45页 |
4.4.2 Needs on BE Curriculum Modules | 第45-47页 |
4.4.3 Needs on BE Teachers | 第47-49页 |
4.5 Learners' Lacks | 第49-51页 |
4.5.1 The Employers' Feedbacks | 第49-50页 |
4.5.2 The Teachers' Feedbacks | 第50页 |
4.5.3 The Students' Feedbacks | 第50-51页 |
4.6 Learners' Wants from Courses | 第51-54页 |
Chapter 5 Statistical Analysis of the Current BE Course Design | 第54-68页 |
5.1 Cultivation Objectives of Six Colleges and Universities | 第54-56页 |
5.2 Status Quo of BE Course Design in Six Colleges and Universities | 第56-61页 |
5.2.1 Status Quo of University A | 第56-57页 |
5.2.2 Status Quo of University B | 第57-58页 |
5.2.3 Status Quo of University C | 第58页 |
5.2.4 Status Quo of University D | 第58-59页 |
5.2.5 Status Quo of College E | 第59-60页 |
5.2.6 Status Quo of College F | 第60-61页 |
5.3 Status Quo of BE Teachers Team in Higher Educational Institutes | 第61-63页 |
5.4 Suggestions for Improvement of BE Teaching | 第63-68页 |
Chapter 6 Conclusion | 第68-73页 |
6.1 Major Findings | 第68-71页 |
6.2 Implication | 第71页 |
6.3 Limitations and Suggestions for Future Study | 第71-73页 |
Bibliography | 第73-77页 |
AppendixⅠ 商务英语人才社会需求调查问卷 | 第77-79页 |
AppendixⅡ 商务英语课程设置学生调查问卷 | 第79-82页 |
AppendixⅢ 商务英语课程设置教师调查问卷 | 第82-85页 |
Papers Published During the Study for M. A. Degree | 第85页 |