| 摘要 | 第1-8页 |
| Abstract | 第8-10页 |
| 1 Introduction | 第10-12页 |
| ·The Objective of the Thesis | 第10页 |
| ·The Significance of the Thesis | 第10-11页 |
| ·The Organization of the Thesis | 第11-12页 |
| 2 Literature Review | 第12-16页 |
| ·Studies of English Euphemism | 第12-15页 |
| ·The Relevant Studies Abroad | 第12-13页 |
| ·The Relevant Studies at Home | 第13-15页 |
| ·Studies of Pragmatic Failure Abroad and At Home | 第15页 |
| ·Summary | 第15-16页 |
| 3 A General Overview of English Euphemism | 第16-24页 |
| ·The Definition of English Euphemism | 第16-17页 |
| ·The Classification of English Euphemism | 第17-20页 |
| ·From the Angle of Semantics | 第17-18页 |
| ·From the Angle of Application | 第18-20页 |
| ·The Formation of English Euphemism | 第20-24页 |
| ·Phonetic Method | 第20-21页 |
| ·Lexical Method | 第21页 |
| ·Grammatical Method | 第21-22页 |
| ·Rhetorical Method | 第22-24页 |
| 4 Theoretical Foundation | 第24-35页 |
| ·English Euphemism and the Cooperative Principle | 第24-26页 |
| ·The Cooperative Principle | 第24页 |
| ·Violating the Cooperative Principle | 第24-26页 |
| ·English Euphemism and the Politeness Principle | 第26-29页 |
| ·The Politeness Principle | 第26页 |
| ·Observing the Politeness Principle | 第26-29页 |
| ·English Euphemism and the Face Theory | 第29-31页 |
| ·English Euphemism and Indirect Speech Acts | 第31-32页 |
| ·English Euphemism and Context | 第32-35页 |
| 5 The Analysis of Pragmatic Failures of English Euphemism in Cross-Culture Communication | 第35-47页 |
| ·Causes of Pragmatic Failures of Euphemism | 第35-41页 |
| ·The Lack of Linguistic Knowledge | 第35页 |
| ·The Lack of Cultural Knowledge | 第35-36页 |
| ·The Lack of Contextual Awareness | 第36-37页 |
| ·Inappropriate Use of Taboo Words | 第37-38页 |
| ·The Differences of Social Value | 第38-40页 |
| ·Inadequate Attention of Pragmatic Teaching | 第40页 |
| ·The Lack of Encyclopedic Knowledge | 第40页 |
| ·Negative Transfer of Mother Tongue | 第40-41页 |
| ·Pragmatic Strategies of Effectively Avoiding Pragmatic Failures of Euphemism | 第41-47页 |
| ·Creating a Real Foreign Language Context | 第41-42页 |
| ·Avoiding Taboo Words Appropriately | 第42-43页 |
| ·Strengthening Cultural Import and Lessening Cultural Differences | 第43-44页 |
| ·Promoting Pragmatic Teaching and Pragmatic Grammatical Teaching | 第44-45页 |
| ·Emphasizing on Rapport Management of Interpersonal Relationship | 第45页 |
| ·Covering Up the Unbeautiful Facts | 第45-47页 |
| 6 Conclusion | 第47-49页 |
| ·Maior findongs of study | 第47页 |
| ·limitions of the present Study | 第47-48页 |
| ·Suggestions for the future study | 第48-49页 |
| References | 第49-52页 |
| Papers Published in the Period of Master Education | 第52-53页 |
| Acknowledgments | 第53页 |
