| 摘要 | 第1-6页 |
| Abstract | 第6-10页 |
| Chapter 1 Introduction | 第10-17页 |
| ·Background of the Study | 第10-14页 |
| ·Purpose of the Study | 第14页 |
| ·Significance of the Study | 第14-15页 |
| ·Methods of the Study | 第15页 |
| ·Contents of the Study | 第15-16页 |
| ·Organization | 第16-17页 |
| Chapter 2 Literature Review | 第17-43页 |
| ·Overview of Previous Study on Pun | 第17-30页 |
| ·Definitions of Pun | 第18-19页 |
| ·Classifications of Pun | 第19-27页 |
| ·Productions of Pun | 第27-30页 |
| ·Overview of Previous Study on Relevance Theory | 第30-38页 |
| ·Ostensive—Inferential Model | 第32-34页 |
| ·Relevance Principle and Presumption of Optimal Relevance | 第34-36页 |
| ·Cognitive Context | 第36-38页 |
| ·Overview of Previous Study on Conceptual Integration Theory | 第38-43页 |
| ·Conceptual Integration Network Graph | 第39-41页 |
| ·Integration Process | 第41-43页 |
| Chapter 3 Integration study of RT and CIT | 第43-55页 |
| ·Resemblance of RT and CIT | 第43-49页 |
| ·Views of Verbal Metonymy Function | 第44-46页 |
| ·Views of On-line Inference | 第46-47页 |
| ·Views of Semantic Information Blending | 第47-49页 |
| ·Complementarity of RT and CIT | 第49-50页 |
| ·Relevance-Integration Model | 第50-55页 |
| Chapter 4 Analysis to Chinese Tobacco Advertisement Pun byRelevance-Integration Model | 第55-72页 |
| ·Introduction of “中华” Tobacco Advertisement Pun | 第56-62页 |
| ·Analysis to “中华” Tobacco Advertisement Pun | 第57-60页 |
| ·Interpretation of “中华” Tobacco Advertisement Pun by UsingRelevance-Integration Model | 第60-62页 |
| ·Introduction of “黄山” Tobacco Advertisement Pun | 第62-66页 |
| ·Analysis to “黄山” Tobacco Advertisement Pun | 第62-65页 |
| ·Interpretation of “黄山” Tobacco Advertisement Pun by UsingRelevance-Integration Model | 第65-66页 |
| ·Introduction of “利群” Tobacco Advertisement Pun | 第66-72页 |
| ·Analysis to“利群”Tobacco Advertisement Pun | 第67-70页 |
| ·Interpretaion of “利群” Tobacco Advertisement Pun by UsingRelevance-Integration Model | 第70-72页 |
| Chapter 5 Conclusion | 第72-77页 |
| ·Findings of the Study | 第73-75页 |
| ·Limitations of the Study | 第75-76页 |
| ·Suggestions for Further Research | 第76-77页 |
| Bibliography | 第77-83页 |
| Acknowledgements | 第83-84页 |
| 个人简介 | 第84-85页 |
| 攻读硕士学位期间取得的学术成果目录 | 第85页 |
