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网络商务环境下抱怨回应的语用研究

ACKNOWLEDGEMENTS第5-6页
ABSTRACT第6-7页
摘要第8-9页
CONTENTS第9-11页
LIST OF ABBREVIATIONS第11页
LIST OF TABLES第11页
LIST OF FIGURES第11-12页
CHAPTER ONE INTRODUCTION第12-18页
    1.1 Introduction第12页
    1.2 The object of the study第12-13页
    1.3 The rationale of the study第13页
    1.4 The objective of the study第13-14页
    1.5 The methodology of the study第14-15页
    1.6 The organization of the study第15-18页
CHAPTER TWO LITERATURE REVIEW第18-26页
    2.1 Definitions of complaint第18-19页
    2.2 Studies on complaint第19-22页
        2.2.1 Studies from a contrastive approach第19-21页
        2.2.2 Studies from a non-contrastive approach第21-22页
    2.3 Studies on complaint response第22-23页
    2.4 Remaining issues in the above studies第23-26页
CHAPTER THREE THEORETICAL FRAMEWORK第26-34页
    3.1 Introduction第26页
    3.2 Abrief introduction to Verschueren s Adaptation Theory第26-31页
        3.2.1 Pragmatics as a functional perspective第26页
        3.2.2 Language use as continuous making of choices第26-27页
        3.2.3 Variability, negotiability and adaptability第27-28页
        3.2.4 Four angles of investigation第28-31页
    3.3 Complaint responses as a realization of Adaptation Theory第31-34页
        3.3.1 Complaint responses as a realization of choice-making第31-32页
        3.3.2 Complaint responses as adaptation to contextual correlates第32页
        3.3.3 Complaint responses as adaptation to communicative goals第32-34页
CHAPTER FOUR LINGUISTIC REALIZATIONS OF COMPLAINT RESPONSES第34-44页
    4.1 Introduction第34页
    4.2 Excuse第34-36页
        4.2.1 Appealing to accidents第34-35页
        4.2.2 Denial of agency第35-36页
    4.3 Justification第36-37页
    4.4 Refutation第37-41页
        4.4.1 Content-focused refutation第38-39页
        4.4.2 Customer-focused refutation第39-41页
    4.5 Apology第41页
    4.6 Self-promotion第41-42页
    4.7 Summary第42-44页
CHAPTER FIVE CONTEXTUAL CORRELATES INFLUENCING THE CHOICE OF COMPLAINT RESPONSES第44-50页
    5.1 Introduction第44页
    5.2 Complaint responses as adaptation to the feature of context第44-46页
    5.3 Complaint responses as adaptation to the content of complaints第46-47页
    5.4 Summary第47-50页
CHAPTER SIX PRAGMATIC FUNCTIONS OF COMPLAINT RESPONSES第50-56页
    6.1 Introduction第50页
    6.2 Attributing responsibility第50-52页
    6.3 Repairing damaged images第52-53页
    6.4 Establishing desired images第53-54页
    6.5 Decreasing the credibility of negative reviews第54页
    6.6 Summary第54-56页
CHAPTER SEVEN CONCLUSION第56-60页
    7.1 Introduction第56页
    7.2 Major findings of the study第56-57页
    7.3 Implications第57-58页
    7.4 Limitations第58页
    7.5 Suggestions for future research第58-60页
REFERENCES第60-62页

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