| ACKNOWLEDGEMENT | 第5-6页 |
| ABSTRACT | 第6页 |
| 摘要 | 第7-8页 |
| LIST OF ABBREVIATIONS | 第8-17页 |
| 1. Introduction | 第17-22页 |
| 1.1 Research Significance and Background | 第17-19页 |
| 1.1.1 Research Significance | 第17页 |
| 1.1.2 Background | 第17-19页 |
| 1.2 Research methods and contents | 第19-22页 |
| 1.2.1 Research methods | 第19-20页 |
| 1.2.2 Contents | 第20-22页 |
| 2. Literature review | 第22-30页 |
| 2.1 Strategy management theory | 第22-27页 |
| 2.2 Theoretical research about the big data era | 第27-28页 |
| 2.3 Strategy adjustment for media in the big data era | 第28-30页 |
| 3. Case description | 第30-41页 |
| 3.1 A brief introduction of Foshan Media Group | 第30-36页 |
| 3.2 The Group’s current issues | 第36-41页 |
| 4. Case Study | 第41-66页 |
| 4.1 Analysis of the internal and external competition conditions of Foshan Media Group in the big data era | 第41-61页 |
| 4.1.1 Analysis of the opportunities Foshan Media Group faced with in the big data era | 第41-45页 |
| 4.1.2 Analysis of the threats Foshan Media Group faced in the big data era. 29 | 第45-48页 |
| 4.1.3 Analysis of the Strengths of Foshan Media Group faced in the big dataera | 第48-54页 |
| 4.1.4 Analysis on the weaknesses of Foshan Media Group in the big data era | 第54-58页 |
| 4.1.5 Available competitive strategy for Foshan Media Group from SWOT analysis | 第58-61页 |
| 4.2 The differentiated competition between Foshan Media Group and other media from the value chain analysis | 第61-64页 |
| 4.3 The market timing of Foshan Media Group to take the differentiation strategy | 第64-66页 |
| 5. Solutions | 第66-74页 |
| 5.1 Foshan Media Group's layout of the differentiation strategy in the big data era | 第66页 |
| 5.2 The businesses of Foshan Media Group that needs to adjust in the big data era | 第66-70页 |
| 5.2.1 Deep integration of media and the city | 第67-68页 |
| 5.2.2 Convergence of traditional media and new media | 第68-69页 |
| 5.2.3 Integrate development of publicity | 第69-70页 |
| 5.3 Steps to adjust the strategy | 第70-74页 |
| 5.3.1 Starting from top management, profoundly thi nking about the application of big data | 第70页 |
| 5.3.2 Make a strategy adapting to the development of big data era | 第70-72页 |
| 5.3.3 Rational allocation of enterprise resources | 第72-73页 |
| 5.3.4 Apply big data to current management | 第73-74页 |
| 6. Conclusion, Purpose, and Limits | 第74-76页 |
| 6.1 Conclusion | 第74-75页 |
| 6.2 Purpose | 第75页 |
| 6.3 Limits | 第75-76页 |
| Reference | 第76-77页 |
