| ACKNOWLEDGEMENTS | 第4-6页 |
| ABSTRACT | 第6页 |
| 摘要 | 第7-16页 |
| 1 Introduction | 第16-20页 |
| 1.1 Background | 第16-17页 |
| 1.2 Meaning of the research | 第17-18页 |
| 1.3 Research methods and main content | 第18-20页 |
| 1.3.1 Research methods | 第18-19页 |
| 1.3.2 Main content | 第19页 |
| 1.3.3 Framework | 第19-20页 |
| 2 Literature Review | 第20-32页 |
| 2.1 Theory of oligopoly competition | 第20-23页 |
| 2.2 Duopoly model | 第23-24页 |
| 2.3 Current researches | 第24-27页 |
| 2.3.1 Practical researches on Europe high-speed railway | 第24-25页 |
| 2.3.2 Practical researches on Japan high-speed railway | 第25页 |
| 2.3.3 Current researches on China high-speed railway | 第25-27页 |
| 2.4 Current researches on the coping strategy | 第27-29页 |
| 2.5 Comments on literatures | 第29-32页 |
| 3 Case Analysis | 第32-41页 |
| 3.1 Duopoly in fast transportation market | 第32页 |
| 3.2 Analysis of Wuhan - Guangzhou route’s operation details | 第32-34页 |
| 3.3 Countermeasures of China Southern Airlines | 第34-39页 |
| 3.3.1 Changes in flights frequency | 第36-37页 |
| 3.3.2 Fare discount | 第37页 |
| 3.3.3 Reducing time used | 第37页 |
| 3.3.4 Extending effected routes | 第37-38页 |
| 3.3.5 Exploiting new international routes | 第38-39页 |
| 3.4 Summary | 第39-41页 |
| 4 SWOT Analysis | 第41-53页 |
| 4.1 Strengths of civil aviation | 第42-44页 |
| 4.1.1 Civil aviation’s advantage in long range transportation | 第42-43页 |
| 4.1.2 Civil aviation’s advantage in the construction of hub | 第43页 |
| 4.1.3 Civil aviation’s advantage in costs | 第43页 |
| 4.1.4 Civil aviation’s advantage in service | 第43-44页 |
| 4.1.5 Civil aviation’s advantage in marketing | 第44页 |
| 4.2 Weaknesses of civil aviation | 第44-48页 |
| 4.2.1 Low flight punctuality rate | 第44-45页 |
| 4.2.2 More time-used before and after taking flight | 第45-46页 |
| 4.2.3 Higher ticket prices | 第46-47页 |
| 4.2.4 Lower flight frequency | 第47页 |
| 4.2.5 Lower capacity | 第47-48页 |
| 4.3 Opportunities of civil aviation | 第48-51页 |
| 4.3.1 Outbound tourism surge | 第48页 |
| 4.3.2 Thriving low cost carrier | 第48-49页 |
| 4.3.3 National effort in building new airports | 第49-50页 |
| 4.3.4 "The Belt and Road" Strategy | 第50页 |
| 4.3.5 Passengers supply from high-speed railway | 第50页 |
| 4.3.6 Changes of people's life | 第50-51页 |
| 4.4 Challenges of civil aviation | 第51-52页 |
| 4.4.1 Immaturity in air-rail integration | 第51页 |
| 4.4.2 Speed-up of high-speed railway | 第51-52页 |
| 4.5 Summary | 第52-53页 |
| 5 Solutions | 第53-59页 |
| 5.1 Accelerating the internationalization process | 第53-55页 |
| 5.1.1 Intensifying the set-up of international routes | 第53页 |
| 5.1.2 Striving for more international air traffic rights | 第53-54页 |
| 5.1.3 Promoting international marketing ability | 第54页 |
| 5.1.4 Further improving the convenience of customs clearance | 第54-55页 |
| 5.2 Finding new profit point in domestic market | 第55页 |
| 5.2.1 Accelerating the building of uncovered markets | 第55页 |
| 5.2.2 Rescheduling routes that overlapping with high-speed railway lines | 第55页 |
| 5.3 Lowering the operating costs | 第55-56页 |
| 5.3.1 Lower operating costs for full service airlines | 第55-56页 |
| 5.3.2 Strict costs control for low cost airlines | 第56页 |
| 5.4 Strengthening the development of hub | 第56-57页 |
| 5.4.1 Strengthening the development of international and domestic hub | 第56-57页 |
| 5.4.2 Improving transfer service ability by surround hub network | 第57页 |
| 5.5 Reducing time needed before and after flights | 第57-59页 |
| 5.5.1 Simplifying boarding procedure | 第57-58页 |
| 5.5.2 Reducing time used for retrieving baggage | 第58-59页 |
| 6 Conclusions and Inspiration | 第59-62页 |
| 6.1 Conclusions | 第59页 |
| 6.2 Inspiration | 第59-62页 |
| REFERENCE | 第62-63页 |
