| Acknowledgements | 第1-7页 |
| Abstract | 第7-9页 |
| 摘要 | 第9-13页 |
| Chapter 1 Introduction | 第13-17页 |
| ·Background of the Study | 第13-14页 |
| ·Significance of the Study | 第14-15页 |
| ·Overall Structure of the Thesis | 第15-17页 |
| Chapter 2 Literature Review | 第17-36页 |
| ·Identity Theory | 第17-29页 |
| ·The Origin of Identity Theory | 第18-19页 |
| ·The Development of Identity | 第19-21页 |
| ·The Operation of Identities | 第21-24页 |
| ·Components | 第21-23页 |
| ·Process | 第23-24页 |
| ·Bases of Identities | 第24-29页 |
| ·Identity Salience | 第24-26页 |
| ·Commitment | 第26页 |
| ·Social Categorization | 第26-28页 |
| ·Social Comparison | 第28页 |
| ·Positive Distinctiveness | 第28-29页 |
| ·Catchwords | 第29-33页 |
| ·Classification and Sources | 第29-30页 |
| ·Features | 第30-31页 |
| ·Campus Catchwords | 第31-33页 |
| ·Definition | 第31-32页 |
| ·Sources | 第32页 |
| ·Features | 第32-33页 |
| ·Previous Studies on Campus Catchwords at Home and Abroad | 第33-36页 |
| ·The Study of Campus Catchwords at Home | 第33-34页 |
| ·The Study of Campus Catchwords Abroad | 第34-36页 |
| Chapter 3 Research Design | 第36-52页 |
| ·Research Questions | 第36-37页 |
| ·Data Collection | 第37-39页 |
| ·Data Presentation | 第39-52页 |
| Chapter 4 A Study of the Use of University Campus Catchwords from the Perspective of Identity Theory | 第52-65页 |
| ·Differences in the Use of University Campus Catchwords | 第52-55页 |
| ·Differences in terms of Gender | 第52-53页 |
| ·Differences in terms of Grade | 第53-54页 |
| ·Differences in terms of Major | 第54-55页 |
| ·Reasons for the Differences in the Use of University Campus Catchwords | 第55-65页 |
| ·The Differences in self-identity | 第55-61页 |
| ·The Differences in Behavioral Outcomes | 第55-57页 |
| ·The Differences in Affective Outcomes | 第57-59页 |
| ·The Differences in Perceptions | 第59-60页 |
| ·The Differences in Motivation | 第60-61页 |
| ·The Differences in Social Identity | 第61-65页 |
| ·The Differences in Social Categorization | 第62-63页 |
| ·The Differences in Social Comparison | 第63-64页 |
| ·The Differences in Positive Distinctiveness | 第64-65页 |
| Chapter 5 Conclusion | 第65-68页 |
| ·Major Findings of the Study | 第65-66页 |
| ·Limitations of the Study | 第66-67页 |
| ·Suggestions for Further Study | 第67-68页 |
| References | 第68-72页 |
| Appendix | 第72-75页 |
