| ACKNOWLEDGEMENTS | 第1-7页 |
| CONTENTS | 第7-9页 |
| ABSTRACT | 第9-11页 |
| 内容提要 | 第11-13页 |
| INTRODUCTION | 第13-16页 |
| Chapter 1 The Role Communication Plays in Business | 第16-24页 |
| ·Function of Business Communication | 第16-17页 |
| ·Importance of Communication in Business | 第17-22页 |
| ·Benefits Good Communication Ability Brings | 第19-21页 |
| ·Cost by Poor Communication Ability | 第21-22页 |
| ·Right Attitude in Business Communication | 第22-24页 |
| Chapter 2 Relationship between You-attitude and Other Principles | 第24-30页 |
| ·Definition of You-Attitude | 第24-26页 |
| ·An Analysis of You-Attitude and I (we)-Attitude | 第26-27页 |
| ·Relationship between You-Attitude and other Principles | 第27-30页 |
| ·Murphy' s Principles and You-Attitude | 第27-29页 |
| ·Locker's Principles and You-Attitude | 第29-30页 |
| Chapter 3 Approaches to Create You-Attitude | 第30-46页 |
| ·Audience Analysis | 第30-34页 |
| ·Emphasis on Positive Aspects | 第34-36页 |
| ·Use of Bias-free Language | 第36-38页 |
| ·Focus on Reader's Benefits | 第38-40页 |
| ·Appropriate Styles and Tone | 第40-42页 |
| ·Choice of Words | 第42-46页 |
| Chapter 4 Relationship between You-attitude and Politeness | 第46-66页 |
| ·Understanding You-Attitude in a Broader Sense | 第46-47页 |
| ·Understanding Politeness | 第47-61页 |
| ·Leech's Politeness Maxims | 第51-54页 |
| ·Brown and Levinson's Politeness Strategies | 第54-61页 |
| ·Relationship between You-attitude and Politeness | 第61-66页 |
| CONCLUSION | 第66-69页 |
| BIBLIOGRAPHY | 第69-73页 |
