| Acknowledgements | 第1-5页 |
| Abstract | 第5-6页 |
| 摘要 | 第6-9页 |
| Chapter 1 Introduction | 第9-13页 |
| ·Background of the Study | 第9-10页 |
| ·Scope and Method of the Thesis | 第10-11页 |
| ·Organization of the Thesis | 第11-13页 |
| Chapter 2 Cultural Theories | 第13-23页 |
| ·Definition of Culture | 第13-14页 |
| ·Hall’s Classic Patterns | 第14-16页 |
| ·Hofstede’s Cultural Dimensions | 第16-19页 |
| ·Trompenaars’Cultural Dimensions | 第19-23页 |
| Chapter 3 Culture and Multinational Business | 第23-28页 |
| ·Definition of Multinational Business | 第23页 |
| ·Domestic Business and Multinational Business Compared | 第23-24页 |
| ·Culture’s Influence on Multinational Business | 第24-28页 |
| Chapter 4 Successful Operation of Haier in USA | 第28-33页 |
| ·Background | 第28页 |
| ·Haier’s Cross-cultural Strategy in USA | 第28-33页 |
| ·HR Strategy | 第29-30页 |
| ·Cross-cultural Training | 第30页 |
| ·Product Strategy | 第30-31页 |
| ·Advertising Strategy | 第31-33页 |
| Chapter 5 Cross-cultural Strategies in Multinational Business | 第33-60页 |
| ·Cross-cultural HR Strategy | 第33-42页 |
| ·Sources of Cross-Cultural Human Resource | 第33-34页 |
| ·Cross-cultural Staff Selection Strategy | 第34-37页 |
| ·Cross-cultural Training Strategy | 第37-42页 |
| ·Reasons for cross-culture training | 第37-38页 |
| ·Cross-cultural training strategies for expatriates | 第38-40页 |
| ·Cross-cultural training strategies for host-county nationals | 第40-42页 |
| ·Cross-cultural Product Strategy | 第42-48页 |
| ·Products and Culture | 第43-44页 |
| ·Adaptation and Standardization of Product Attributes | 第44-48页 |
| ·Physical attributes | 第44-45页 |
| ·Service attributes | 第45-46页 |
| ·Symbolic attributes | 第46-48页 |
| ·Cross-cultural Advertising Strategy | 第48-53页 |
| ·Cross-Cultural advertising | 第48-49页 |
| ·Language in Cross Cultural advertising | 第49页 |
| ·Communication Style in Cross Cultural Advertising | 第49-50页 |
| ·Cultural Value and Cross-Cultural Advertising Strategy | 第50-53页 |
| ·Cross-cultural Negotiation Strategy | 第53-60页 |
| ·Cross-Cultural Negotiation | 第54页 |
| ·Cross-cultural Influences on Negotiations | 第54-56页 |
| ·The Stages of Cross-Cultural Negotiation | 第56-58页 |
| ·Integrative orientation vs. Distributive orientation | 第58-60页 |
| Chapter 6 Conclusion | 第60-62页 |
| ·Summary | 第60-61页 |
| ·Limitations | 第61-62页 |
| Bibliography | 第62-65页 |
