| 摘要 | 第4-5页 |
| Abstract | 第5页 |
| Acknowledgements | 第6-7页 |
| Tables Of Contents | 第7-8页 |
| List of abbreviations | 第8-9页 |
| 1. Introduction | 第9-12页 |
| 2. Literature review:The origin and evolution of the Business Model concept | 第12-44页 |
| 2.1. Historical approach and definition of the business model | 第13-20页 |
| 2.1.1. From 1975 to 2013:the emergence and the different perspectives of the business model across the years | 第13-16页 |
| 2.1.2. Current concepts and definitions of the BM | 第16-20页 |
| 2.2. The dimensions and frameworks of the BM In the management field | 第20-32页 |
| 2.2.1. The multiples management dimensions of the BM | 第20-21页 |
| 2.2.2. BM frameworks | 第21-30页 |
| 2.2.3. How corporations choose their BM | 第30-32页 |
| 2.3. The strategic approach of the Business model | 第32-44页 |
| 2.3.1. The BM in the service of the strategy | 第33-35页 |
| 2.3.2. Different strategies of BM | 第35-38页 |
| 2.3.3. How to implement or change the BM of the firm | 第38-44页 |
| 3. Research study:The shift of business model operated in the pharmaceutical business:From a blockbuster model to new defragmented and fully integratedbusiness model | 第44-68页 |
| 3.1. Objective and Methodology | 第44-48页 |
| 3.1.1. Research subject and overview | 第44页 |
| 3.1.2. Objectives | 第44-45页 |
| 3.1.3. Methodology | 第45-48页 |
| 3.2. Empirical data:The pharmaceutical market and industry | 第48-68页 |
| 3.2.1. The pharmaceutical industry | 第48-52页 |
| 3.2.2. The traditional blockbuster business model of the big pharmaceutical companies | 第52-56页 |
| 3.2.3. Consultants interviews | 第56-61页 |
| 3.2.4. Companies interviews | 第61-68页 |
| 4. Results and Analysis:New pharmaceutical market, strategies and BM structure | 第68-81页 |
| 4.1. The pharmaceutical market changes | 第68-69页 |
| 4.2. New strategies of the pharmaceutical companies | 第69-72页 |
| 4.3. New pharmaceutical BM, the multi-dimensional BM analysis | 第72-81页 |
| 4.3.1. Value proposition pillar:driven by innovation and cost | 第73-75页 |
| 4.3.2. Customer pillar:answer to customer needs and specificities | 第75-77页 |
| 4.3.3. Infrastructure pillar:A collaborative and innovative value chain | 第77-79页 |
| 4.3.4. Financial pillar: | 第79-81页 |
| 5. Conclusion:Research findings on the business model change | 第81-92页 |
| 5.1. Validation and limitations of the research | 第81-84页 |
| 5.2. Research contributions to the literature review on business model changes | 第84-86页 |
| 5.3. Summary of the findings | 第86-91页 |
| 5.4. Further research | 第91-92页 |
| 6. Bibliography | 第92-98页 |
| 7. Tables of Figures | 第98-100页 |
| 8. Tables | 第100-101页 |
| 9. Tables of Appendix | 第101-102页 |
| 10. Appendix | 第102-110页 |
