| 摘要 | 第1-5页 |
| ABSTRACT | 第5-9页 |
| Chapter Ⅰ Introduction | 第9-13页 |
| ·Theoretically analytical tool of the thesis | 第9-10页 |
| ·Purpose of the study | 第10-11页 |
| ·Significance of the study | 第11页 |
| ·Outline of the study | 第11-13页 |
| Chapter Ⅱ Literature review | 第13-28页 |
| ·Studies on thematic structure | 第13-15页 |
| ·Studies on thematic progression patterns | 第15-23页 |
| ·Foreign scholars' contribution to thematic progression patterns | 第15-19页 |
| ·Chinese scholars' contribution to thematic progression patterns | 第19-23页 |
| ·Studies on English advertisements | 第23-26页 |
| ·Previous studies on English advertisements abroad | 第24-25页 |
| ·Previous studies on English advertisements at home | 第25-26页 |
| ·Limitations | 第26-28页 |
| Chapter Ⅲ Analytical framework of the study and research design | 第28-39页 |
| ·Analytical framework of the study | 第28-33页 |
| ·Analytical framework of thematic structure | 第28-31页 |
| ·Analytical framework of thematic progression patterns | 第31-33页 |
| ·Research design | 第33-38页 |
| ·Consideration on selecting data used in the analysis | 第33-36页 |
| ·Analytical procedures | 第36-38页 |
| ·Summary | 第38-39页 |
| Chapter Ⅳ Analysis of thematic structure | 第39-48页 |
| ·Some rules of identifying and counting themes | 第39-40页 |
| ·Simple theme,multiple theme and zero theme | 第40-43页 |
| ·Distribution of simple theme,multiple theme and zero theme | 第40-41页 |
| ·Data analysis | 第41-43页 |
| ·Textual theme,interpersonal theme and experiential theme | 第43-47页 |
| ·Distribution of three functional themes | 第43-44页 |
| ·Data analysis | 第44-47页 |
| ·Summary | 第47-48页 |
| Chapter Ⅴ Analysis of thematic progression patterns | 第48-54页 |
| ·Distribution of thematic progression patterns | 第48-49页 |
| ·Data analysis | 第49-53页 |
| ·T-T pattern and its effect of detailing and emphasizing the subject | 第50-51页 |
| ·R-T pattern and its effect of leading to a new topic | 第51-52页 |
| ·R-R pattern and its effect of underlining the rheme | 第52页 |
| ·T-R pattern and its effect of indicating connection | 第52-53页 |
| ·Summary | 第53-54页 |
| Chapter Ⅵ Conclusion | 第54-56页 |
| ·Major findings | 第54-55页 |
| ·Contributions and Limitations | 第55-56页 |
| BIBLIOGRAPHY | 第56-59页 |
| Appendix Ⅰ | 第59-61页 |
| Appendix Ⅱ | 第61-63页 |
| Appendix Ⅲ | 第63-80页 |
| ACKNOWLEGEMENTS | 第80页 |
