| Acknowledgements | 第1-5页 |
| Chinese Abstract | 第5-7页 |
| English Abstract | 第7-11页 |
| Chapter One Introduction | 第11-16页 |
| ·The Significance for Studying Metaphors | 第11-12页 |
| ·The Research Subject of the Thesis | 第12页 |
| ·Research Methodology and Data Collection | 第12-13页 |
| ·The Objectives of the Research | 第13-14页 |
| ·The Structure of the Thesis | 第14-16页 |
| Chapter Two Literature Review | 第16-32页 |
| ·An Introduction to Advertising | 第16-19页 |
| ·Advertising Purpose | 第16-17页 |
| ·The Classification of Advertising | 第17页 |
| ·The Language of Advertising | 第17-19页 |
| ·V arious Approaches to Metaphor Study | 第19-30页 |
| ·The Rhetoric Study of Metaphor | 第19-23页 |
| ·The Grammatical Study of Metaphor | 第23-25页 |
| ·The Pragmatic Study of Metaphor | 第25-28页 |
| ·The Cognitive Study of Metaphor | 第28-30页 |
| ·Study of Metaphor in Advertising | 第30-32页 |
| Chapter Three Mental Spaces and Interpretation of Metaphor in Advertising | 第32-48页 |
| ·Mental Spaces | 第32-34页 |
| ·The Framework and Foundations | 第34-36页 |
| ·Table Tennis and Mental Spaces | 第36-42页 |
| ·The Network Model of Conceptual Integration | 第42-45页 |
| ·The Process of Conceptual Blending | 第45-46页 |
| ·Optimality Principles | 第46-48页 |
| Chapter Four Conceptual Integration Networks and Interpretation of Metaphor in Advertising | 第48-72页 |
| ·The Explanatory Power of Conceptual Blending Theory for Metaphors | 第48-52页 |
| ·Cross-Domain Mapping in Frame Networks and the Analysis of Metaphor in Advertising | 第52-55页 |
| ·Cross-Domain Mapping in One-sided Frame Networks | 第55-60页 |
| ·Cross-Domain Mapping in Symmetric Two-sided Frame Networks | 第60-62页 |
| ·Cross-Domain Mapping in Asymmetric Two-sided Frame Networks | 第62-70页 |
| ·Summary | 第70-72页 |
| Chapter Five Conclusion | 第72-77页 |
| Bibliography | 第77-81页 |
