| Declaration | 第1-4页 |
| Acknowledgments | 第4-5页 |
| Abstract | 第5-6页 |
| 摘要 | 第6-7页 |
| List of Tables and Figures | 第7-11页 |
| Chapter 1 Introduction | 第11-19页 |
| ·General statement | 第11-12页 |
| ·Rational for the present research | 第12-15页 |
| ·The motivation of the present research | 第12-13页 |
| ·The reason for adopting the systemic functional approach | 第13-14页 |
| ·The significance of the present research | 第14-15页 |
| ·Research questions | 第15页 |
| ·Ways to conduct the present research | 第15-17页 |
| ·Data collection | 第15-16页 |
| ·Approaches to data analysis | 第16-17页 |
| ·Organization of the present thesis | 第17-19页 |
| Chapter 2 Literature Review | 第19-26页 |
| ·Overview | 第19页 |
| ·The application of systemic functional grammar to the study of the interpersonal meaning of discourse of various types | 第19-22页 |
| ·The application of systemic functional grammar to the study of the interpersonal meaning of advertising discourse | 第22-25页 |
| ·Previous researches on public service advertising texts | 第25-26页 |
| Chapter 3 Theoretical Framework | 第26-48页 |
| ·Overview | 第26页 |
| ·Halliday's conceptual work of functional grammar | 第26-27页 |
| ·The notion of interpersonal meaning | 第27-29页 |
| ·Main aspects of interpersonal meaning | 第29-44页 |
| ·Mood | 第29-33页 |
| ·Speech roles and functions | 第29-31页 |
| ·Typical mood structures of four basic speech functions | 第31-32页 |
| ·Interpersonal metaphor of mood | 第32-33页 |
| ·Modality | 第33-38页 |
| ·Types of modality | 第34-35页 |
| ·Modal orientation | 第35-37页 |
| ·Modal values | 第37-38页 |
| ·Modal assessment | 第38-44页 |
| ·Mood adjuncts and comment adjuncts | 第39-42页 |
| ·Domains of manifestation of modal assessment | 第42-44页 |
| ·Theoretical framework of the present research | 第44-46页 |
| ·Summary | 第46-48页 |
| Chapter Four Interpersonal Meaning of Public Service Advertising Texts | 第48-133页 |
| ·Overview | 第48页 |
| ·Tenor of public service advertising texts | 第48-52页 |
| ·Context of situation | 第48-49页 |
| ·Tenor—the variable of context of situation | 第49-51页 |
| ·Tenor of public service advertising texts | 第51-52页 |
| ·The analysis of speech roles in public service advertising texts | 第52-65页 |
| ·Speech roles in public service advertising texts | 第52页 |
| ·Giving information | 第52-55页 |
| ·Full declaratives | 第53页 |
| ·Elliptical declaratives | 第53-55页 |
| ·Tagged declaratives | 第55页 |
| ·Demanding positive action | 第55-61页 |
| ·Imperatives | 第56-59页 |
| ·Declaratives | 第59页 |
| ·Interrogatives | 第59-61页 |
| ·Speech responses | 第61-65页 |
| ·Contradiction to the statement | 第62-63页 |
| ·The answer to the question | 第63-65页 |
| ·Summary | 第65页 |
| ·Person system | 第65-82页 |
| ·The interpersonal meaning of the first person pronouns in public service adverting texts | 第67-72页 |
| ·The exclusive first person pronouns | 第68-69页 |
| ·The inclusive first person pronouns | 第69-70页 |
| ·The switch between the use of inclusive and exclusive sense of the first person pronouns | 第70-71页 |
| ·The first person pronouns referring to the reader | 第71-72页 |
| ·The interpersonal meaning of the second person pronoun 'you' in public service advertising texts | 第72-78页 |
| ·'You' generally referring to the general reader | 第73-74页 |
| ·'You' referring to the specific reader | 第74-75页 |
| ·'You' in epistemic modal expressions | 第75-76页 |
| ·'You'in general description | 第76-77页 |
| ·'You' as T in interior monologue | 第77-78页 |
| ·The interpersonal meaning of the referential switch | 第78-80页 |
| ·The interpersonal meaning created by the combination of the first person pronouns and the second person pronoun | 第80-81页 |
| ·Summary | 第81-82页 |
| ·Modal assessment | 第82-105页 |
| ·Domain of manifestation of modal assessment in public service advertising texts | 第85-89页 |
| ·Clausal assessment | 第86-88页 |
| ·Nominal assessment | 第88-89页 |
| ·The orientation of modal assessment | 第89-91页 |
| ·Implicitly objective form of assessment | 第89-90页 |
| ·Explicitly objective form of assessment | 第90-91页 |
| ·Distribution of types of modal assessment | 第91-104页 |
| ·Comment | 第94-101页 |
| ·Mood | 第101-104页 |
| ·Summary | 第104-105页 |
| ·Modality | 第105-133页 |
| ·Modality in samples | 第106-115页 |
| ·Expressions of probability | 第109-111页 |
| ·Expressions of obligation | 第111-112页 |
| ·Expressions of ability/potentiality | 第112-114页 |
| ·Expressions of inclination and usuality | 第114-115页 |
| ·Modality as politeness strategy | 第115-117页 |
| ·Modal commitment | 第117-126页 |
| ·Probability | 第118-122页 |
| ·Obligation | 第122-126页 |
| ·Modal responsibility | 第126-131页 |
| ·Implicit subjective modality | 第128页 |
| ·Implicit objective modality | 第128-129页 |
| ·Explicit subjective modality | 第129-130页 |
| ·Explicit objective modality | 第130-131页 |
| ·Summary | 第131-133页 |
| Chapter Five Conclusion | 第133-138页 |
| ·Efforts achieved in the present research | 第133-135页 |
| ·Implications of the present study | 第135-136页 |
| ·Limitations of the present research and suggestions for future research | 第136-138页 |
| References | 第138-142页 |
| Sources of the data | 第142-143页 |
