| Abstract | 第1-10页 |
| 摘要 | 第10-12页 |
| Figures and Tables | 第12-13页 |
| Introduction | 第13-17页 |
| Chapter One Literature Review | 第17-29页 |
| ·Previous Studies on Genre and Genre Analysis | 第17-26页 |
| ·The Concept of Genre | 第17-19页 |
| ·The Overview of Genre Analysis | 第19-26页 |
| ·Previous Studies on Advertising Discourses | 第26-29页 |
| Chapter Two Theoretical Framework | 第29-39页 |
| ·Genre-based Theories | 第29-33页 |
| ·The Concept of Communicative Purpose | 第29-30页 |
| ·Genre Colony and Promotional Genres | 第30-32页 |
| ·Move and Step | 第32-33页 |
| ·Genre-based Approaches | 第33-34页 |
| ·Three Research Models of Genre analysis | 第34-39页 |
| ·Swales’CARS Model (1990, 2004) | 第34-35页 |
| ·Bhatia’s Move Structure in Advertisements (2004) | 第35-37页 |
| ·Hasan’s GSP Model (1985) | 第37-39页 |
| Chapter Three Analysis and Discussion | 第39-95页 |
| ·Methodology | 第39-43页 |
| ·Data Collection | 第39-41页 |
| ·Research Procedure | 第41-43页 |
| ·The Education Advertisements as a Genre | 第43-46页 |
| ·Communicative Purposes of Education Advertisements | 第43-44页 |
| ·Generic Features Based on Communicative Purposes | 第44-46页 |
| ·Move Structure Analysis of Education Advertisements | 第46-64页 |
| ·A Sample | 第47-49页 |
| ·Discussion of Move Structure | 第49-63页 |
| ·Generic Move Structure of Education Advertisements | 第63-64页 |
| ·Generic Structure Potential (GSP) of Education Advertisements | 第64-72页 |
| ·The GSP Model of Education Advertisement | 第64-68页 |
| ·Interpretation of GSP Model of Education Advertisements | 第68-72页 |
| ·Lexical Choice of English Education Advertisements | 第72-91页 |
| ·General Features of Lexical Choice in Education Advertisements | 第73-84页 |
| ·Various Language Strategies in Certain Moves | 第84-91页 |
| ·Textual Patterns of English Education Advertisements | 第91-95页 |
| ·Education Advertisements as a Copywriting | 第91-93页 |
| ·The Role of Pictures in Education Advertisements | 第93-95页 |
| Chapter Four Implications of the Present Research | 第95-101页 |
| ·A Genre-based Approach for ESP Teaching | 第95-99页 |
| ·A Genre-based Approach for Writing Practice | 第99-101页 |
| Conclusion | 第101-104页 |
| Bibliography | 第104-108页 |
| Appendix1: A Sample Text Displayed in the Study | 第108-110页 |
| Appendix2: Source of Sample Texts | 第110-111页 |
| Acknowledgement | 第111-112页 |
| Papers Published | 第112页 |
