| Acknowledgements | 第1-5页 |
| Abstract | 第5-8页 |
| 摘要 | 第8-12页 |
| Chapter 1 Introduction | 第12-17页 |
| ·The Rationale of the Research | 第12-13页 |
| ·Research Purposes and Questions | 第13-14页 |
| ·Data Collection and Research Procedures | 第14-16页 |
| ·The Organization of the Thesis | 第16-17页 |
| Chapter 2 Literature Review | 第17-26页 |
| ·Basic Concepts of Advertising | 第17-22页 |
| ·Definition of Advertising | 第17-18页 |
| ·Classification of Advertising | 第18-19页 |
| ·Generic Structure of Advertising Discourse | 第19-21页 |
| ·Function of Advertising | 第21-22页 |
| ·Previous Studies on Advertising Discourse | 第22-26页 |
| ·Advertising Discourse Studies Abroad | 第23-24页 |
| ·Advertising Discourse Studies at Home | 第24-26页 |
| Chapter 3 Theoretical Framework | 第26-49页 |
| ·The Origin of Appraisal Theory | 第26-28页 |
| ·Subsystems of Appraisal Theory | 第28-44页 |
| ·Attitude System | 第28-37页 |
| ·Affect System | 第30-32页 |
| ·Judgment System | 第32-34页 |
| ·Appreciation System | 第34-36页 |
| ·Interaction of the Three Subsystems of Attitude | 第36-37页 |
| ·Engagement System | 第37-43页 |
| ·Monogloss and Heterogloss | 第39页 |
| ·Dialogic Contraction and Dialogic Expansion | 第39-43页 |
| ·Graduation System | 第43-44页 |
| ·Force | 第43-44页 |
| ·Focus | 第44页 |
| ·Applications of Appraisal Theory to Discourse Aanlysis | 第44-49页 |
| Chapter 4 Results and Discussion | 第49-76页 |
| ·Frequency and Distribution of Appraisal Resources in the Selected Advertisements | 第49-50页 |
| ·Attitude Analysis | 第50-63页 |
| ·The Analysis of Affect Resources | 第51-54页 |
| ·The Analysis of Judgment Resources | 第54-58页 |
| ·The Analysis of Appreciation Resources | 第58-63页 |
| ·Engagement Analysis | 第63-72页 |
| ·The Analysis of Monogloss and Heterogloss Resources | 第64-66页 |
| ·The Analysis of Dialogic Contraction and Dialogic Expansion Resources | 第66-72页 |
| ·Graduation Analysis | 第72-76页 |
| ·The Analysis of Force Resources | 第73-74页 |
| ·The Analysis of Focus Resources | 第74-76页 |
| Chpater 5 Conclusion | 第76-81页 |
| ·Major Findings of the Study | 第76-78页 |
| ·Implications | 第78-79页 |
| ·Limitations and Recommendations | 第79-81页 |
| References | 第81-84页 |
| Appendix | 第84-101页 |
| Published Works during MA Study | 第101页 |
