| 摘要 | 第4-6页 |
| Abstract | 第6-7页 |
| Abbreviation | 第11-12页 |
| Introduction | 第12-18页 |
| Chapter One Literature Review | 第18-27页 |
| 1.1 Confucius Institute and China’s Soft Power | 第18-20页 |
| 1.2 Confucius Institute and Intercultural Communication | 第20-22页 |
| 1.3 Confucius Institute and Financial Effect | 第22-23页 |
| 1.4 Media Image of Confucius Institute | 第23-25页 |
| 1.5 Comments on Previous Studies | 第25-27页 |
| Chapter Two Theoretical Framework: Cultural Approach toDiscourse | 第27-30页 |
| 2.1 Principled Approaches for Modern Chinese Discourse Study | 第27-29页 |
| 2.2 Concrete Analytic Categories and Corresponding Analytic Problems | 第29页 |
| 2.3 Summary | 第29-30页 |
| Chapter Three Discourse Theme in Chinese and British MainstreamMedia about Confucius Institute | 第30-39页 |
| 3.1 Overall Layout of Headlines in Media Discourse | 第30-31页 |
| 3.1.1 Headlines in People’s Daily about Confucius Institute | 第30-31页 |
| 3.1.2 Headlines in The Guardian about Confucius Institute | 第31页 |
| 3.2 Overall Layout of Keywords in Media Discourse | 第31-37页 |
| 3.2.1 Keywords in People’s Daily about Confucius Institute | 第32-34页 |
| 3.2.2 Keywords in The Guardian about Confucius Institute | 第34-37页 |
| 3.3 Summary | 第37-39页 |
| Chapter Four Discourse Speakers in Chinese and BritishMainstream Media about Confucius Institute | 第39-60页 |
| 4.1 Overall Layout of Discourse Speakers | 第39-41页 |
| 4.2 Who is Speaking? | 第41-47页 |
| 4.2.1 Who Is Speaking in People’s Daily about Confucius Institute | 第42-44页 |
| 4.2.2 Who Is Speaking in The Guardian about Confucius Institute | 第44-45页 |
| 4.2.3 Contrastive Analysis | 第45-47页 |
| 4.3 How are They Speaking? | 第47-58页 |
| 4.3.1 Direct Speech and Indirect Speech in People’s Daily | 第48-55页 |
| 4.3.2 Direct Speech and Indirect Speech in The Guardian | 第55-58页 |
| 4.3.3 Contrastive Analysis | 第58页 |
| 4.4 Summary | 第58-60页 |
| Chapter Five Discourse Rhetoric in Chinese and British MainstreamMedia Discourse about Confucius Institute | 第60-64页 |
| 5.1 Figure of Speech in People’s Daily about Confucius Institute | 第60-62页 |
| 5.2 Figure of Speech in The Guardian about Confucius Institute | 第62页 |
| 5.3 Contrastive Analysis | 第62-64页 |
| Chapter Six Discussion and Implications | 第64-68页 |
| 6.1 Discourse Features of People’s Daily about“Confucius Institute”Image | 第64-65页 |
| 6.2 Discourse Features of The Guardian about“Confucius Institute”Image | 第65-66页 |
| 6.3 Implications of the Contrastive Study of“Confucius Institute”Image inChinese and British Media | 第66-68页 |
| Conclusion | 第68-71页 |
| Works Cited | 第71-75页 |
| Acknowledgements | 第75-76页 |
| Appendix 1: List of News Headlines in Chinese Media | 第76-78页 |
| Appendix 2: List of News Headlines in British Media | 第78-79页 |
| Informative Abstract in Chinese | 第79-81页 |
| Résumé and Publications since Entering the Program | 第81页 |
