| Acknowledgmentsi | 第1-6页 |
| Abstract | 第6-8页 |
| 摘要 | 第8-11页 |
| Chapter 1 Introduction | 第11-15页 |
| ·Research Background | 第11-12页 |
| ·Objective of the Thesis | 第12页 |
| ·Organization of the Thesis | 第12-15页 |
| Chapter 2 Literature Review | 第15-23页 |
| ·Definition of Cyber Catchwords | 第15-16页 |
| ·Previous Studies on Formation of Cyber Catchwords | 第16-18页 |
| ·Previous Studies on Cyber Catchwords from Memetic perspective | 第18-20页 |
| ·Summary | 第20-23页 |
| Chapter 3 Theoretical Framework | 第23-29页 |
| ·Concepts of Memetic | 第23-24页 |
| ·Related Study of Memetic | 第24-27页 |
| ·Susan Blackmore’s Selecting Imitation | 第24-25页 |
| ·Francis Heylighen’s principles of selected Meme | 第25-26页 |
| ·Successful Replicator | 第26页 |
| ·Memeplex | 第26-27页 |
| ·Summary | 第27-29页 |
| Chapter 4 Sources of Cyber Catchwords and Its Features | 第29-43页 |
| ·Sources of Cyber Catchwords | 第29-36页 |
| ·The Hot Issues in Daily Life | 第29-31页 |
| ·Economy and Politics in Social Life | 第31-33页 |
| ·Science and Education in Social Life | 第33-36页 |
| ·Formation Features of Cyber Catchwords | 第36-42页 |
| ·The Trend of Analogy and Homophonic Words | 第36-39页 |
| ·The Rapid growth of Foreign Compound Words | 第39-40页 |
| ·The Fashion of Mixture of PinYin, Letters and Figures, English words | 第40-42页 |
| ·Summary | 第42-43页 |
| Chapter 5 Memetic Interpretation of Formation Features of Cyber Catchwords | 第43-66页 |
| ·Strong Meme in Formation Features of Cyber Catchwords | 第43-50页 |
| ·Variation of Strong Meme | 第44-47页 |
| ·Productivity of Strong Meme | 第47-48页 |
| ·Longevity of Strong Meme | 第48-50页 |
| ·Memetic Selection in Formation Features of Cyber Catchwords | 第50-60页 |
| ·The Requirement of Cognitive Psychology | 第50-53页 |
| ·The Requirement of Emotional Expression | 第53-55页 |
| ·The Requirement of Social influence | 第55-57页 |
| ·The Requirement of Cultural Influence | 第57-60页 |
| ·Memetic Imitation in Formation Features of Cyber Catchwords | 第60-64页 |
| ·Imitation of Sounds | 第60-61页 |
| ·Imitation of Semantic Analogy | 第61-63页 |
| ·Imitation of Emoticons | 第63-64页 |
| ·Summary | 第64-66页 |
| Chapter 6 Conclusion | 第66-70页 |
| ·Major Findings of the Study | 第66-68页 |
| ·Limitations of the Study and Suggestions for the Further Findings | 第68-70页 |
| Bibliography | 第70-73页 |
| Appendix A | 第73-74页 |
| Appendix B | 第74-76页 |
