| 摘要 | 第1-4页 |
| ABSTRACT | 第4-7页 |
| Chapter One Introduction | 第7-10页 |
| ·Research Purpose and Significance | 第7-9页 |
| ·Organization of the Dissertation | 第9-10页 |
| Chapter Two Literature Review | 第10-24页 |
| ·Consumer Behavior, Consumer Decision-Making | 第10-16页 |
| ·Brief Comments on Consumer Behavior | 第10-11页 |
| ·Two Models for Explaining Consumer Decision-Making | 第11-12页 |
| ·Characteristics of Female Consumers’Decision-Making | 第12-13页 |
| ·Consumer Decision-Making Styles | 第13-16页 |
| ·Culture | 第16-21页 |
| ·Hofstede’s Cultural Typology of Five Dimensions | 第17-21页 |
| ·Relationship between Culture and Consumer Decision-Making | 第21-22页 |
| ·Summary | 第22-24页 |
| Chapter Three Research Review | 第24-28页 |
| ·Researches on Consumer Decision-Making Using CSI | 第24-25页 |
| ·Researches on Consumer Decision-Making Using Hofstede’s Cultural Typology | 第25-26页 |
| ·Researches on Female Consumers’ Decision-Making Styles | 第26-28页 |
| Chapter Four Proposing Hypotheses | 第28-39页 |
| ·Framework of the Research | 第28-31页 |
| ·Hypotheses Development | 第31-39页 |
| ·Perfectionism / High-Quality Conscious Decision-Making Style | 第31-32页 |
| ·Brand-Conscious Decision-Making Style | 第32-33页 |
| ·Innovative Decision-Making Style | 第33-34页 |
| ·Recreational Decision-Making Style | 第34-35页 |
| ·Price-Conscious Decision-Making Style | 第35-36页 |
| ·Impulse-Buying Decision-Making Style | 第36-37页 |
| ·Confused by Overchoice Decision-Making Style | 第37-38页 |
| ·Brand-Loyal Decision-Making Style | 第38-39页 |
| Chapter Five Empirical Study | 第39-50页 |
| ·Research Methodology | 第39-41页 |
| ·Survey Design | 第39-40页 |
| ·The Samples | 第40-41页 |
| ·Data Collection | 第41页 |
| ·Method of Analysis | 第41页 |
| ·Data Analysis and Results | 第41-45页 |
| ·Discussion | 第45-50页 |
| Chapter Six Conclusion | 第50-54页 |
| ·Conclusion | 第50-51页 |
| ·Limitations and Directions for Future Research | 第51-52页 |
| ·Marketing Implications | 第52-54页 |
| Acknowledgements | 第54-55页 |
| References | 第55-61页 |
| Appendix | 第61-69页 |
| 作者在攻读硕士学位期间发表的论文目录 | 第69页 |
