| Chapter One Introduction | 第1-24页 |
| ·General Statement | 第15页 |
| ·Motivation of the Present Study | 第15-18页 |
| ·Objective and Focus of the Present Study | 第18-20页 |
| ·Significance of the Present Study | 第20-22页 |
| ·Overview of the Thesis | 第22-24页 |
| Chapter Two Literature Review | 第24-52页 |
| ·Overview | 第24页 |
| ·Introduction to Corporate Image and Its Relevant Concepts | 第24-36页 |
| ·Definition of Corporate Image | 第24-27页 |
| ·Corporate Image and Corporate Identity | 第27-30页 |
| ·Corporate Image and Corporate Culture | 第30-32页 |
| ·Corporate Image and Corporate Communication | 第32-35页 |
| ·Corporate Image and Corporate News | 第35-36页 |
| ·A Review of the Previous Corporate Image Study | 第36-42页 |
| ·Balmer and Greyser's Categorization | 第37-38页 |
| ·Van Riel's Categorization | 第38-42页 |
| ·Comments on and Enlightenments from Previous Studies | 第42页 |
| ·A Tentative Approach to the Relationship between Corporate Image and Corporate News | 第42-51页 |
| ·A General Account of the Relationship between Corporate Image and Corporate News | 第42-43页 |
| ·An Intercultural Perspectiv | 第43-48页 |
| ·A Functional Perspective | 第48-50页 |
| ·A Relevance-Theoretic Perspective | 第50-51页 |
| ·Summary | 第51-52页 |
| Chapter Three Theoretical Framework | 第52-71页 |
| ·Overview | 第52页 |
| ·Introduction to the Theoretical Construction of Intercultural Communication | 第52-53页 |
| ·Jia Yuxin's Theoretical Framework for the Study of Intercultural Communication | 第53-59页 |
| ·Systemic-Functional Grammar | 第59-62页 |
| ·Relevance Theory | 第62-64页 |
| ·A Tentative Theoretical Framework of the Present Study | 第64-68页 |
| ·Research Questions | 第68页 |
| ·Research Method and Data | 第68-69页 |
| ·Summary | 第69-71页 |
| Chapter Four Intercultural Hypotheses on the Relationship between Corporate Image and Corporate News | 第71-75页 |
| ·Overview | 第71页 |
| ·Hypothesis 1 | 第71-72页 |
| ·Hypothesis 2 | 第72页 |
| ·Hypothesis 3 | 第72-73页 |
| ·Hypothesis 4 | 第73页 |
| ·Summary | 第73-75页 |
| Chapter Five Hypothesis-Testing from a Functional Perspective | 第75-114页 |
| ·Overview | 第75页 |
| ·Analyzing Transitivity and Testing Hypothesis 1 | 第75-85页 |
| ·Distribution of Process Types and Data Analysis | 第76-81页 |
| ·Categorization and Distribution of Participants and Data Analysis | 第81-85页 |
| ·Conclusion on Hypothesis 1 | 第85页 |
| ·Analyzing Mood and Testing Hypothesis 2 | 第85-95页 |
| ·Categorization and Distribution of Speech Functions and Data Analysis | 第87-95页 |
| ·Conclusion on Hypothesis 2 | 第95页 |
| ·Analyzing Thematic Structure and Testing Hypothesis 3 | 第95-102页 |
| ·Categorization and Distribution of Theme and Data Analysis | 第96-102页 |
| ·Conclusion on Hypothesis 3 | 第102页 |
| ·Analyzing Information Structure and Testing Hypothesis 4 | 第102-112页 |
| ·Categorization and Distribution of New information and Data Analysis | 第103-112页 |
| ·Conclusion on Hypothesis 4 | 第112页 |
| ·Summary | 第112-114页 |
| Chapter Six Hypothesis-Testing from a Cognitive Perspective | 第114-142页 |
| ·Overview | 第114页 |
| ·Research Design | 第114-119页 |
| ·Data Collection | 第115-116页 |
| ·Subjects | 第116-117页 |
| ·Questionnaires | 第117-118页 |
| ·Procedure | 第118-119页 |
| ·Data Analysis | 第119-131页 |
| ·Discussion | 第131-141页 |
| ·Summary | 第141-142页 |
| Chapter Seven Conclusion | 第142-146页 |
| ·Overview | 第142页 |
| ·Conclusions | 第142-144页 |
| ·Implications | 第144-145页 |
| ·Limitations | 第145-146页 |
| Bibliography | 第146-149页 |
| Appendix | 第149-172页 |
