| Acknowledgements | 第5-6页 |
| Abstract | 第6-7页 |
| 摘要 | 第8-17页 |
| 1 Introduction | 第17-20页 |
| 1.1 Research background and meaning | 第17-18页 |
| 1.1.1 Research Background | 第17-18页 |
| 1.1.2 Research Meaning | 第18页 |
| 1.2 Research Method and Strategy | 第18-19页 |
| 1.2.1 Research Method | 第18-19页 |
| 1.2.2 Research Content and Strategy | 第19页 |
| 1.3 Summary | 第19-20页 |
| 2 Literature Review | 第20-26页 |
| 2.1 STP Theory | 第20-25页 |
| 2.1.1 The concept of market segmentation | 第20-23页 |
| 2.1.2 Target market selection | 第23-24页 |
| 2.1.3 The concept of positioning theory | 第24-25页 |
| 2.2 Summary | 第25-26页 |
| 3 An Introduction of GTMC and Its Market Situation | 第26-32页 |
| 3.1 An introduction of GTMC and its market situation | 第26-27页 |
| 3.2 The sales volume of GTMC | 第27-28页 |
| 3.3 The Current Predicament of GTMC | 第28-31页 |
| 3.4 Summary | 第31-32页 |
| 4 SUV SML Market Trend Analysis and Opportunities and Challenges for GTMC | 第32-39页 |
| 4.1 SUV SML market trend analysis | 第32-33页 |
| 4.2 SUV SML Market Trend Analysis | 第33-36页 |
| 4.2.1 National Industrial Policy | 第33-34页 |
| 4.2.2 Analysis of the influence of national economic development | 第34-36页 |
| 4.3 Analysis of competitions in SUV SML market | 第36-37页 |
| 4.4 Challenges and Opportunities for GTMC in SUV SML market | 第37-38页 |
| 4.5 Summary | 第38-39页 |
| 5 Market segmentation strategy for SUV SML model of GTMC | 第39-50页 |
| 5.1 The standard and selection basis for SUV SML market segmentation | 第39页 |
| 5.2 Research method and content | 第39-40页 |
| 5.3 Consumer-oriented market segmentation | 第40-46页 |
| 5.4 Consumer group analysis | 第46-49页 |
| 5.5 Summary | 第49-50页 |
| 6 Target Market Selection and Positioning of SUV SML Models in GTMC | 第50-56页 |
| 6.1 Analysis of the target market selection | 第50-52页 |
| 6.2 The analysis of market positioning | 第52-55页 |
| 6.2.1 SML-L SUV | 第52-54页 |
| 6.2.2 SML - HB SUV | 第54-55页 |
| 6.3 Summary | 第55-56页 |
| 7 Conclusion | 第56-57页 |
| Reference | 第57-58页 |
