| ACKNOWLEDGEMENTS | 第5-6页 |
| 内容摘要 | 第6-7页 |
| ABSTRACT | 第7-8页 |
| Chapter 1 Introduction | 第12-15页 |
| Chapter 2 Literature Review | 第15-21页 |
| 2.1 A Brief Overview of Culture | 第15-17页 |
| 2.1.1 Definition of Culture | 第15页 |
| 2.1.2 Features of Culture | 第15-17页 |
| 2.2 Theories Related to Cross-cultural Management | 第17-21页 |
| 2.2.1 Background of Cross-cultural Management | 第17-18页 |
| 2.2.2 Target of Cross-cultural Management | 第18-19页 |
| 2.2.3 Geert Hofstede's Cultural Dimensions | 第19-21页 |
| Chapter 3 The Development and Present Situations of Disneylands | 第21-28页 |
| 3.1 Birth of the First Disneyland in Los Angeles | 第22-23页 |
| 3.2 Stimulus of Tight Market in Order to Meet More and More Tourists | 第23-24页 |
| 3.3 Emerging Overseas Disneylands Catering to the Global Market | 第24-28页 |
| 3.3.1 The Disneyland in Japan:The First Overseas Disneyland | 第24-25页 |
| 3.3.2 Disneyland in France | 第25-26页 |
| 3.3.3 Disneyland in Hongkong | 第26-28页 |
| Chapter 4 Experience and Lessons of Cross-cultural Management | 第28-42页 |
| 4.1 The Fusion between American Culture and Japanese Culture | 第28-31页 |
| 4.1.1 Admiration and Pursuit of American Culture | 第28-30页 |
| 4.1.2 Localization Strategies | 第30-31页 |
| 4.2 The Consequence of the Ignorance of French Culture | 第31-36页 |
| 4.2.1 No Novelty for European People | 第32页 |
| 4.2.2 High Interest Costs and High Overheads | 第32页 |
| 4.2.3 Strong Sense of Culture Protection | 第32-34页 |
| 4.2.4 Verbal Communication Not Accepted | 第34页 |
| 4.2.5 Mistaken Tourists' Stay Time | 第34页 |
| 4.2.6 Ignorance of the Dietary Custom | 第34-35页 |
| 4.2.7 Measures to Deal with the Cultural Conflict | 第35-36页 |
| 4.3 The Full Combination between Hong Kong Disneyland Culture andChinese Culture | 第36-42页 |
| 4.3.1 Adjusting the Marketing Plan | 第36-37页 |
| 4.3.2 Expanding the Garden Area and Add New EntertainmentProjects | 第37页 |
| 4.3.3 Highlighting Chinese Fengshui | 第37-39页 |
| 4.3.4 Considering Chinese Superstition and Numerology | 第39-40页 |
| 4.3.5 Erecting Chinese Featured Buildings | 第40-41页 |
| 4.3.6 Paying More Attention to the Dietary Culture | 第41-42页 |
| Chapter 5 Enlightenment from Cross-cultural Management in Disneylands | 第42-50页 |
| 5.1 Macro Environment Analysis | 第42-43页 |
| 5.1.1 The Booming of China's Economy Lays the Foundation ofShanghai Disneyland | 第42页 |
| 5.1.2 Domestic Theme Parks Are at Initial Stage, but with GreatPotentialities | 第42-43页 |
| 5.1.3 Laws and Regulations in Domestic Theme Parks AreStrengthening | 第43页 |
| 5.1.4 Third Industry Is Improving | 第43页 |
| 5.2 Potential Cultural Conflicts in Shanghai Disneyland | 第43-46页 |
| 5.2.1 Learning about the Huge Disparity between American Cultureand Chinese Culture | 第44-45页 |
| 5.2.2 The Cautious Attitude of Chinese Government towards ForeignCulture | 第45-46页 |
| 5.2.3 The Relatively Closed Corporate Culture of Walt DisneyCompany | 第46页 |
| 5.3 Feasible Solutions to Problems in Cross-cultural Management | 第46-50页 |
| 5.3.1 By Means of Spread of Domestic Animation to Attract Tourists | 第46页 |
| 5.3.2 Localization Strategy | 第46-47页 |
| 5.3.3 Attaching Great Importance to the Local Talent and Establishinga Cross-cultural Team | 第47-48页 |
| 5.3.4 Strengthening Staff Training and Paying More Attention toMotivate Employees | 第48页 |
| 5.3.5 Moderate Opening Strategy | 第48页 |
| 5.3.6 Information Strategy | 第48-50页 |
| Chapter 6 Conclusion | 第50-52页 |
| References | 第52-54页 |
