| Acknowledgments | 第1-6页 |
| 摘要 | 第6-7页 |
| Abstract | 第7-11页 |
| 1. Introduction | 第11-14页 |
| ·Research background | 第11-12页 |
| ·Purpose and significance of the study | 第12-13页 |
| ·Structure of the thesis | 第13-14页 |
| 2 Literature Review | 第14-36页 |
| ·Net catchphrase | 第14-22页 |
| ·Understanding net catchphrase | 第14-17页 |
| ·Classification of net catchphrases | 第17-19页 |
| ·Features of Chinese net catchphrases | 第19-22页 |
| ·Previous studies on Chinese catchphrases | 第22-26页 |
| ·The studies abroad on catchphrases | 第22-24页 |
| ·The studies at home on Chinese catchphrases | 第24-26页 |
| ·The relevant theories | 第26-35页 |
| ·Conceptual metaphor | 第26-28页 |
| ·Metonymy | 第28-33页 |
| ·Idealized cognitive model(ICM) | 第33-35页 |
| ·Summary | 第35-36页 |
| 3. A Cognitive Analysis of Event-based Net catchphrases | 第36-56页 |
| ·A new type of net catchphrases:Event-based net catchphrases | 第36-44页 |
| ·Definition of Chinese event-based catchphrases | 第36-37页 |
| ·Classification of Chinese event-based catchphrases | 第37-44页 |
| ·A metaphoric analysis of event-based catchphrases | 第44-48页 |
| ·The types of metaphor in the catchphrases | 第44-46页 |
| ·Event-based catchphrases as the mapping from source event to target event | 第46-48页 |
| ·Ametonymical analysis of event-based catchphrases | 第48-56页 |
| ·The types of metonymy in Chinese event-based net catchphrase | 第48-51页 |
| ·Conceptual metonymy within ICM | 第51-56页 |
| 4. The Production and effect of Event-based catchphrases | 第56-60页 |
| ·Reflection of public opinion | 第56-57页 |
| ·Ordinary people's creation in new words | 第57页 |
| ·Effect on the development of Chinese language | 第57-60页 |
| ·Positive impact | 第58-59页 |
| ·Negative impact | 第59页 |
| ·The right way to treat event-based net catchphrase | 第59-60页 |
| 5. Conclusion | 第60-62页 |
| ·Summary of current study | 第60页 |
| ·Limitations of current study | 第60-61页 |
| ·Implications of current study | 第61-62页 |
| Bibliography | 第62-64页 |
