| 摘要 | 第1-8页 |
| Abstract | 第8-15页 |
| List of Figures | 第15-17页 |
| List of Tables | 第17-19页 |
| List of Abbreviations | 第19-20页 |
| Chapter One Introduction | 第20-29页 |
| ·Social Background | 第20-21页 |
| ·General Historical Background of Traffic Signboards | 第21-25页 |
| ·The International Unification of Traffic Signs | 第21-22页 |
| ·Road Traffic Signs and Lines GB5768-2009 | 第22-23页 |
| ·Grammar of Road Traffic Signboards | 第23-25页 |
| ·Colour Grammar | 第23-24页 |
| ·The Grammar of Geometric Shape | 第24-25页 |
| ·The Specification of the Genre Scope | 第25-26页 |
| ·Objectives of the Thesis | 第26页 |
| ·Significance of the Thesis | 第26-27页 |
| ·Organization of the Thesis | 第27-29页 |
| Chaper Two Literature Review | 第29-40页 |
| ·Multimodality and Multimodal Discourse Analysis | 第29-32页 |
| ·Multimodality | 第29-30页 |
| ·From Discourse Analysis to Multimodal Discourse Analysis | 第30-32页 |
| ·Social Semiotic Approach to MDA | 第32-34页 |
| ·Contributions of Systemic Functional Linguistics to MDA | 第34-36页 |
| ·Visual Grammar | 第36-38页 |
| ·The Development of MDA in China | 第38-40页 |
| Chapter Three Research Design and Methodology | 第40-48页 |
| ·Data Collection | 第40-43页 |
| ·The Choice of Road Traffic Signboards | 第40页 |
| ·The Selection of the Original Corpus | 第40-41页 |
| ·The Classification of the Corpus | 第41-42页 |
| ·Exclusion from the Corpus | 第42-43页 |
| ·Principle of Analysis | 第43-48页 |
| ·The Grammar of Little Text | 第43-44页 |
| ·The Integration Principle | 第44-46页 |
| ·The Basic Unit of the Analysis in Language | 第46页 |
| ·The Basic Unit of the Analysis in Visual Communication | 第46-48页 |
| Chapter Four The Social Semiotic Approach to Multimodal Analysis ofTraffic Signboards | 第48-108页 |
| ·The Ideational Meaning of Language in the Corpus | 第48-51页 |
| ·The Representational Meaning of Visual Structures in the Corpus | 第51-64页 |
| ·Introduction of the Representational Meanings | 第51-54页 |
| ·Narrative process | 第52-53页 |
| ·Conceptual process | 第53-54页 |
| ·Representational Meanings of the Verbal Image in the Corpus | 第54-55页 |
| ·Kress and van Leeuwen's Model of Correspondences between Linguistic and Visual Processes | 第55-57页 |
| ·Correspondences between Linguistic and Visual Processes in the Corpus | 第57-64页 |
| ·The Interpersonal Meaning of language in the Corpus | 第64-66页 |
| ·The Interactive Meaning of Visual Structures in the Corpus | 第66-91页 |
| ·Contact | 第67-71页 |
| ·Social Distance | 第71-78页 |
| ·Attitude | 第78-83页 |
| ·Modality | 第83-91页 |
| ·Modality and A Social Theory of the Real | 第83页 |
| ·Modality Markers and Coding Orientations | 第83-84页 |
| ·Color Saturation of the Images in Traffic Signboards | 第84-85页 |
| ·Analysis of Modality Values in the Corpus | 第85-91页 |
| ·The Textual Meaning of Language in the Corpus | 第91-95页 |
| ·The Composition Meaning of Visual Structures in the Corpus | 第95-108页 |
| ·Given and New: The Information Value | 第96-103页 |
| ·Analysis of Traffic Signboards with Images from Road Traffic Signs and Lines | 第97-98页 |
| ·Image on the Left and Words on the Right | 第97页 |
| ·Image above and Words below | 第97-98页 |
| ·Analysis of Traffic Signboards with Common Images | 第98-101页 |
| ·Image on the Right and Words on the Left | 第99页 |
| ·Image below and Words above and Image above and Words below | 第99-101页 |
| ·The Decoding Process and Reading Order | 第101-103页 |
| ·Salience | 第103-105页 |
| ·Framing | 第105-108页 |
| Chapter Five Conclusion | 第108-112页 |
| ·Major Findings | 第108-110页 |
| ·Research Limitations | 第110页 |
| ·Suggestions for Future Research | 第110-112页 |
| Bibliography | 第112-119页 |
| Acknowledgements | 第119-120页 |
| Resume | 第120页 |
| List of Publications | 第120页 |
