| Acknowledgements | 第1-5页 |
| Abstract | 第5-7页 |
| 摘要 | 第7-10页 |
| Introduction | 第10-12页 |
| Chapter One Literature Review | 第12-22页 |
| ·Theories of Context | 第12-17页 |
| ·Definition of Context | 第12-14页 |
| ·Classification of Context | 第14-15页 |
| ·Functions of Context | 第15-17页 |
| ·Functions of Context Theory in Advertising English | 第17-19页 |
| ·Studies on Advertising English at Home and Abroad | 第19-22页 |
| Chapter Two General Introduction to Advertising and Advertising English | 第22-32页 |
| ·Definitions of Advertising and Advertising English | 第22-23页 |
| ·Classification of Advertising | 第23-24页 |
| ·Features of Advertising English | 第24-29页 |
| ·Lexical Features | 第24-26页 |
| ·Syntactical Features | 第26-28页 |
| ·Rhetorical Features | 第28-29页 |
| ·Functions of Advertising English | 第29-32页 |
| Chapter Three Application of Linguistic Context to Advertising English | 第32-44页 |
| ·Application of Phonological Context to Advertising English | 第32-37页 |
| ·Application of Onomatopoeia | 第32-33页 |
| ·Application of Rhyme | 第33-35页 |
| ·Application of Rhythms | 第35-37页 |
| ·Application of Lexical Context to Advertising English | 第37-41页 |
| ·Application of Coinage | 第38页 |
| ·Application of Puns | 第38-41页 |
| ·Application of Grammatical Context to Advertising English | 第41-44页 |
| ·Application of Ellipses | 第41-42页 |
| ·Application of Substitution | 第42-43页 |
| ·Application of Grammatical Structures | 第43-44页 |
| Chapter Four Application of Non-Linguistic Context to Advertising English | 第44-64页 |
| ·Application of Situational Context to Advertising English | 第44-51页 |
| ·Application of Field | 第44-46页 |
| ·Application of Tenor | 第46-50页 |
| ·Application of Mode | 第50-51页 |
| ·Application of Cultural Context to Advertising English | 第51-64页 |
| ·General Introduction to Cultural Context | 第51-56页 |
| ·Application of Cultural Context | 第56-64页 |
| Chapter Five Significance of the Study | 第64-70页 |
| ·Implications to Advertising English | 第64-66页 |
| ·Implications to Advertisers | 第64-65页 |
| ·Implications to Translation of Advertising English | 第65-66页 |
| ·Influence on Cross-Cultural Communication | 第66-67页 |
| ·Supplement to Context Theory | 第67-70页 |
| Conclusion | 第70-72页 |
| Bibliography | 第72-74页 |
