| Introduction | 第1-13页 |
| ·Literature Review | 第9-11页 |
| ·Thesis Topic, Objectives and Methodology | 第11-13页 |
| 1 Socio-cultural Context of Advertisement Translation | 第13-18页 |
| ·The Purpose and Function of Advertising | 第13-16页 |
| ·The Growing Need for Advertisement Translation | 第16-18页 |
| 2 A Theoretical Framework of Advertisement Translation | 第18-40页 |
| ·Advertising Theory | 第18-24页 |
| ·The Definition of Advertising | 第18-20页 |
| ·Stylistic Features of Advertisement | 第20-24页 |
| ·Translation Theory | 第24-40页 |
| ·Functional Theories of Translation | 第24-32页 |
| ·Norms Theory in the Descriptive Translation Study | 第32-40页 |
| 3 Advertising Language: Practical Examples for translation | 第40-71页 |
| ·Purpose and Translation: Procedures | 第40-54页 |
| ·Advertisement Translational Norms | 第54-71页 |
| Conclusion | 第71-74页 |
| Bibliography | 第74-78页 |
| Publications during the Program | 第78-79页 |
| Acknowledgements | 第79-80页 |
| 详细摘要 | 第80-90页 |
