| Abstract | 第2-4页 |
| 摘要 | 第5-10页 |
| Chapter Ⅰ Introduction | 第10-16页 |
| 1.1 Research Background | 第10-11页 |
| 1.2 Purpose of Research | 第11-12页 |
| 1.3 Research Methodology | 第12-13页 |
| 1.4 Significance of Research | 第13-14页 |
| 1.5 Research Framework | 第14-16页 |
| Chapter Ⅱ Literature Review | 第16-23页 |
| 2.1 Definition,Classification and Process of Cross-border E-commerce | 第16-19页 |
| 2.1.1 Definition | 第16-17页 |
| 2.1.2 Classification | 第17-18页 |
| 2.1.3 Process | 第18-19页 |
| 2.2 Domestic Research | 第19-21页 |
| 2.3 Overseas Research | 第21-23页 |
| Chapter Ⅲ Cross-border E-commerce Export B2B Application in Henan Province | 第23-27页 |
| 3.1 B2B Platform Application Dominated by Alibaba | 第23页 |
| 3.2 Less Foreign Trade Personnel for Electronic Business Platform | 第23-24页 |
| 3.3 Unchanged Customer Source | 第24页 |
| 3.4 Several Obstacles in Cross-border E-commerce Export Business | 第24-27页 |
| Chapter Ⅳ PEST Analysis of Cross-border E-commerce of Foreign Trade Enterprises in Henan Province | 第27-41页 |
| 4.1 Political Analysis | 第27-30页 |
| 4.1.1 Belt and Road Initiative | 第27-29页 |
| 4.1.2 Encouragement and Guidance to Set Up Public Overseas Warehouse | 第29页 |
| 4.1.3 Unfavorable Factors | 第29-30页 |
| 4.2 Economic Analysis | 第30-36页 |
| 4.2.1 Prominent Secondary Industry | 第31页 |
| 4.2.2 Steady Expansion of Export Volumes | 第31-32页 |
| 4.2.3 Export Structure of Foreign Trade Enterprises | 第32-33页 |
| 4.2.4 Export Market Structure of Foreign Trade Enterprises | 第33-35页 |
| 4.2.5 Unfavorable Factors | 第35-36页 |
| 4.3 Social Analysis | 第36-37页 |
| 4.3.1 Consumer Demand | 第36页 |
| 4.3.2 Successful Implementation of the Hangzhou Cross-border E-commerce Pilot Zone | 第36-37页 |
| 4.3.3 Higher Individual Postal Entry Tax | 第37页 |
| 4.4 Technological Analysis | 第37-41页 |
| 4.4.1 Gradually Improved Cross-border E-commerce Platform Service | 第37-38页 |
| 4.4.2 Increasing Informatization Level | 第38-39页 |
| 4.4.3 Disadvantages | 第39-41页 |
| Chapter Ⅴ SWOT Analysis of Cross-border E-commerce of Foreign Trade Enterprises in Henan Province | 第41-56页 |
| 5.1 Strengths | 第41-43页 |
| 5.1.1 Obvious Superiority in Traffic | 第41-42页 |
| 5.1.2 Good Industrial Base | 第42-43页 |
| 5.1.3 The Rapid Development of Modern Logistics | 第43页 |
| 5.2 Weaknesses | 第43-48页 |
| 5.2.1 Weak Export-oriented Economy | 第43-44页 |
| 5.2.2 Immature Social Credit System | 第44-45页 |
| 5.2.3 Lack of Comprehensive Professionals | 第45-46页 |
| 5.2.4 Low Added Value of Export Products | 第46页 |
| 5.2.5 Highly Dependent on FOXCONN | 第46-47页 |
| 5.2.6 Deeply Ingrained Traditional Foreign Trade Customs | 第47-48页 |
| 5.3 Opportunities | 第48-51页 |
| 5.3.1 Economic Opportunity of the Rise of Central China | 第48页 |
| 5.3.2 Pilot Cross-border E-commerce Service | 第48-50页 |
| 5.3.3 Continuous Improvement of Infrastructure | 第50-51页 |
| 5.3.4 Well Received Chinese Products | 第51页 |
| 5.3.5 Rising Local E-business Platforms | 第51页 |
| 5.4 Threats | 第51-56页 |
| 5.4.1 Talent Shortage | 第52页 |
| 5.4.2 Fierce Market Competition | 第52页 |
| 5.4.3 Insufficient Credit System | 第52-53页 |
| 5.4.4 Weak Brand Awareness | 第53页 |
| 5.4.5 Third Party Businesses Far Behind | 第53-56页 |
| Chapter Ⅵ Problems and Solutions of B2B Application | 第56-69页 |
| 6.1 Imperfect Supporting Service | 第56-57页 |
| 6.2 High-quality Integrated Cross-border E-business Platform | 第57-59页 |
| 6.3 Product Innovation and Brand Development | 第59-61页 |
| 6.4 Rational Deployment of Talent Team | 第61-63页 |
| 6.5 Low Value-added Products | 第63-64页 |
| 6.6 Inadequate Government Department Supervision | 第64-65页 |
| 6.7 Good Cross-border E-commerce Payment Environment | 第65-69页 |
| Chapter Ⅶ Conclusion | 第69-72页 |
| 7.1 Major Findings | 第69-71页 |
| 7.2 Limitations of Research | 第71-72页 |
| Appendix | 第72-73页 |
| Questionnaire | 第73-76页 |
| References | 第76-80页 |
| Acknowledgements | 第80-81页 |
