| 中文摘要 | 第4-6页 |
| Abstract | 第6-7页 |
| Introduction | 第7-8页 |
| Chapter 1-Definition of luxury and analysis of luxury furniture market size | 第8-27页 |
| 1.1 Definition of luxury | 第8-12页 |
| 1.2 Luxury consumption behavior | 第12-14页 |
| 1.3 Worldwide luxury furniture market size | 第14-17页 |
| 1.4 Market segmentation | 第17-18页 |
| 1.5 Market trends | 第18-20页 |
| 1.6 Growth Drivers | 第20-22页 |
| 1.7 Opportunities from the market | 第22-27页 |
| 1.7.1 China | 第22-24页 |
| 1.7.2 Russia | 第24-25页 |
| 1.7.3 Brazil | 第25-26页 |
| 1.7.4 India | 第26-27页 |
| Chapter 2-Luxury furniture companies go international:strategies implemented and barriers encountered | 第27-36页 |
| 2.1 Drivers and barriers of internationalization | 第28-29页 |
| 2.2 Motivation for internationalization toward BRIC countries | 第29-33页 |
| 2.3 Critical factors in the internationalization process:information and distribution | 第33-36页 |
| Chapter 3-Empirical cases from the industry | 第36-48页 |
| 3.1 Poltrona FRAU Spa:expansion through contract | 第36-40页 |
| 3.2 Herman Miller and Knoll:the B2B channel | 第40-42页 |
| 3.3 Maison Darre:networking and communication for building brand awareness in new markets | 第42-45页 |
| 3.4 StarckNetwork:concept design for the quest of the new markets | 第45-48页 |
| Chapter 4-Discussion and strategic implications | 第48-53页 |
| Bibliography | 第53-56页 |
