| 摘要 | 第4-5页 |
| Abstract | 第5页 |
| CHAPTER 1 INTRODUCTION | 第8-13页 |
| 1.1 Introduction to Shijiazhuang Sobo Commercial Co. Ltd | 第8-10页 |
| 1.1.1 Mission and Vision of the company | 第8-9页 |
| 1.1.2 Culture of the company | 第9-10页 |
| 1.2 Research Aim and Objectives | 第10-11页 |
| 1.3 Significance of the Study | 第11页 |
| 1.4 Methodology | 第11-12页 |
| 1.5 Dilemmas of Sobo company | 第12-13页 |
| CHAPTER 2 LITERATURE REVIEW | 第13-35页 |
| 2.1 Human Resource Management | 第13-28页 |
| 2.1.1 Concept of Employee Satisfaction | 第13-14页 |
| 2.1.2 Factors of Employee Satisfaction | 第14-16页 |
| 2.1.3 Assessment of Employee Satisfaction | 第16-22页 |
| 2.1.4 Employee Contributions | 第22-23页 |
| 2.1.5 Benefits of Employee Satisfaction | 第23-24页 |
| 2.1.6 Eight Drivers of Employee Satisfaction and Engagement | 第24-27页 |
| 2.1.7 Employee Involvement Model | 第27-28页 |
| 2.2 SWOT Analysis | 第28-30页 |
| 2.3 Value Chain Analysis | 第30-35页 |
| CHAPTER 3 ANALYSIS OF THE ISSUES OF THE EMPLOYEESSATISFACTION IN SOBO COMPANY | 第35-49页 |
| 3.1 SWOT Analysis of Sobo Company | 第35-37页 |
| 3.2 Current Situations of the Employees in Sobo Company | 第37-39页 |
| 3.3 Issues of Employee Satisfaction in Sobo Company | 第39-43页 |
| 3.4 Causes of Negative Satisfaction of the Employees | 第43-44页 |
| 3.5 Effects and Challenges of the Issues of Employee Satisfaction | 第44-49页 |
| CHAPTER 4 QUANTITATIVE ANALYSIS OF THE FACTORS OFINFLUENCING EMPLOYEE SATISFACTION | 第49-98页 |
| 4.1 Hypotheses | 第49-50页 |
| 4.2 The Steps of the Analysis | 第50-53页 |
| 4.3 Introduction to SPSS | 第53-56页 |
| 4.4 Data Collection and Demographic Analysis of the Data Set | 第56-61页 |
| 4.5 Test of reliability and validity of the questionnaire | 第61页 |
| 4.6 Quantitative Analysis of the Factors Regarding Employee Satisfaction | 第61-96页 |
| 4.6.1 Correlation between the Level of Employee Satisfaction and Gender | 第65-68页 |
| 4.6.2 Correlation between the Level of Employee Satisfaction and Age | 第68-69页 |
| 4.6.3 Correlation between the Level of Employee Satisfaction and Designation | 第69-72页 |
| 4.6.4 Correlation between the Level of Employee Satisfaction and Years of Experience | 第72-74页 |
| 4.6.5 Correlation between the Level of Employee Satisfaction and Factor Mostly Linked To Employee Satisfaction | 第74-96页 |
| 4.7 Important Findings | 第96-98页 |
| CHAPTER 5 IMPROVEMENT OF THE EMPLOYEE SATISFACTION FORSOBO COMPANY | 第98-107页 |
| 5.1 Solution to improve the Employee Satisfaction for Sobo Company | 第100-102页 |
| 5.2 Ways of Attracting Top Quality Employees for Sobo Company | 第102-104页 |
| 5.3 Building an Effective Employee Retention Program for Sobo Company | 第104-106页 |
| 5.4 Limitations to improve Employee Satisfaction for Sobo Company | 第106-107页 |
| CHAPTER 6 CONCLUSION | 第107-116页 |
| 6.1 Recommendations for Heat Insulation Industry | 第108-116页 |
| REFERENCES | 第116-119页 |
| APPENDIX | 第119-122页 |
| ACKNOWLEDGEMENT | 第122页 |
