| Acknowledgements | 第1-7页 |
| Abstract | 第7-9页 |
| 摘要 | 第9-11页 |
| Contents | 第11-14页 |
| Chapter One Introduction | 第14-23页 |
| ·Rationale for the Study | 第15-17页 |
| ·Objectives of the Study | 第17-19页 |
| ·Methodology of the Study | 第19-20页 |
| ·Scope and Layout of the Study | 第20-23页 |
| Chapter Two Literature Review | 第23-53页 |
| ·Opposing Attitudes toward Metaphor in History | 第23-25页 |
| ·Locating Metaphor | 第25-42页 |
| ·Rhetorical Study of Metaphor | 第25-29页 |
| ·Semantic Study of Metaphor | 第29-34页 |
| ·Multidisciplinary Study of Metaphor | 第34-42页 |
| ·Pragmatic Approach | 第34-40页 |
| ·Cognitive View | 第40-42页 |
| ·Summary | 第42页 |
| ·Overview of the Researches on Metaphor's Effectiveness and Some Related Topics | 第42-53页 |
| ·Researches on Metaphor's Effectiveness in General | 第42-46页 |
| ·Researches on Metaphor's Functions in Linguistic Communication | 第46-51页 |
| ·Rhetorical Tradition | 第46-49页 |
| ·Miscellaneous | 第49-51页 |
| ·Summary | 第51-53页 |
| Chapter Three Theoretical Preliminaries | 第53-69页 |
| ·Linguistic and Conceptual Metaphors | 第53-54页 |
| ·Conventional and Novel Metaphors | 第54-59页 |
| ·Origin of Novel Metaphors | 第59-65页 |
| ·Paraphrasability of Novel Metaphors | 第65-69页 |
| Chapter Four Novel Metaphors' Effectiveness in General Terms-A Pragmatic Account | 第69-92页 |
| ·Introduction of Leech's Framework and the Expressivity Principle | 第69-72页 |
| ·Effectiveness of Novel Metaphors | 第72-91页 |
| ·Efficiency in Message Encoding and Decoding | 第73-79页 |
| ·Effects Gained in Linguistic Communication | 第79-91页 |
| ·Cognitive Effect | 第79-81页 |
| ·Aesthetic Effect | 第81-84页 |
| ·Emotional Effect | 第84-91页 |
| ·Summary | 第91-92页 |
| Chapter Five Novel Metaphors' Codec Effectiveness-A Pragmatic Account | 第92-114页 |
| ·A Pragmatic Account | 第92-96页 |
| ·Application of the Expressivity Principle | 第92-95页 |
| ·Revision of the Expressivity Principle (Sub-maxim1of the "Metaphor Maxim") | 第95-96页 |
| ·Mechanism for Novel Metaphors' Codec Effectiveness | 第96-98页 |
| ·A Paradox | 第98-107页 |
| ·Application of Novel Metaphors' Codec Effectiveness | 第107-113页 |
| ·Pedagogic Value | 第108-109页 |
| ·Value in Other Areas | 第109-113页 |
| ·Science | 第109-111页 |
| ·Religion, Politics and Commercials | 第111-113页 |
| ·Summary | 第113-114页 |
| Chapter Six Novel Metaphors' Aesthetic Effectiveness -A Pragma-psychological Account | 第114-140页 |
| ·A Pragmatic Account-Sub-maxim2 of the "Metaphor Maxim" | 第114页 |
| ·Mechanism for Novel Metaphors' Aesthetic Effectiveness | 第114-135页 |
| ·A Pragmatic Perspective -Poetic Effect | 第114-124页 |
| ·Application of the Expressivity Principle | 第114-118页 |
| ·Revision of the Expressivity Principle | 第118-124页 |
| ·A Psychological Perspective | 第124-135页 |
| ·Imagery and Vividness | 第125-131页 |
| ·Pleasure Derived in Metaphor Comprehension | 第131-135页 |
| ·Application of Novel Metaphors' Aesthetic Effectiveness | 第135-139页 |
| ·Summary | 第139-140页 |
| Chapter Seven Novel Metaphors' Affective Effectiveness -A Pragma-psychological Account | 第140-153页 |
| ·A Pragmatic Account-Sub-maxim3 of the "Metaphor Maxim" | 第140页 |
| ·A Psychological Account | 第140-150页 |
| ·Affect | 第140-141页 |
| ·Novel Metaphors' Affective Effectiveness | 第141-144页 |
| ·Portraying Moods | 第141-142页 |
| ·Expressing Emotions | 第142-144页 |
| ·Persuading | 第144页 |
| ·Mechanism for Novel Metaphors' Affective Effectiveness | 第144-150页 |
| ·Imagery and Mechanism | 第144-147页 |
| ·Subsidiary Awareness and Mechanism | 第147-150页 |
| ·Etymology and Mechanism | 第150页 |
| ·Application of Novel Metaphors' Affective Effectiveness | 第150-152页 |
| ·Summary | 第152-153页 |
| Chapter Eight Novel Metaphors' Interpersonal Effectiveness-A Pragmatic Account | 第153-160页 |
| ·A Pragmatic Account | 第153-156页 |
| ·A Brief Introduction of Leech's Interpersonal Rhetoric | 第153-154页 |
| ·Application of the Politeness Principle within the Interpersonal Rhetoric | 第154-155页 |
| ·Revision of the Interpersonal Rhetoric | 第155-156页 |
| ·Mechanism for Novel Metaphors' Interpersonal Effectiveness and Its Application | 第156-158页 |
| ·Mechanism for Novel Metaphors' Interpersonal Effectiveness | 第156-158页 |
| ·Application of Novel Metaphors' Interpersonal Effectiveness | 第158页 |
| ·Summary | 第158-160页 |
| Chapter Nine Conclusion | 第160-170页 |
| ·Summary of the Study | 第160-164页 |
| ·Implications of the Study | 第164-167页 |
| ·Limitations of the Study and Suggestions for Further Study | 第167-170页 |
| References | 第170-181页 |
