| Acknowledgements | 第1-4页 |
| 摘要 | 第4-5页 |
| Abstract | 第5-8页 |
| Chapter One Introduction | 第8-12页 |
| ·Target of this Study | 第8-10页 |
| ·Significance of the Study | 第10页 |
| ·Organization of the Thesis | 第10-12页 |
| Chapter Two Literature Review and Theoretical Framework | 第12-31页 |
| ·Earlier Researches on Nominalization in English | 第12-22页 |
| ·Analytic-Syntactic Approaches | 第12-14页 |
| ·Transformational-Generative Approaches | 第14-16页 |
| ·Systemic-Functional Approaches | 第16-19页 |
| ·Cognitive Approaches | 第19-22页 |
| ·Earlier Researches on Nominalization in Chinese | 第22-25页 |
| ·Relevant Researches on Advertising Discourse | 第25-26页 |
| ·Theoretical Framework | 第26-31页 |
| ·Figure-ground Theory | 第27-28页 |
| ·The Principle of Iconicity | 第28页 |
| ·The Conflict between Figure-ground Theory and the Principle of Iconicity | 第28-31页 |
| Chapter Three Data Collection and Preliminary Analysis | 第31-39页 |
| ·Criteria for Data Collection | 第31-32页 |
| ·Research Procedures | 第32页 |
| ·Research Questions | 第32-33页 |
| ·Statistical Facts and Preliminary Analysis | 第33-39页 |
| Chapter Four Nominalization in English and Chinese Advertising Discourses | 第39-62页 |
| ·Similarities in Employing Nominal Forms | 第39-46页 |
| ·As Head of Nominal Phrases | 第39-40页 |
| ·Occupying the Same Syntactic Positions | 第40-41页 |
| ·Realization of Discourse Function | 第41-42页 |
| ·Realization of Information Focus | 第42-46页 |
| ·Differences in Employing Nominal Forms | 第46-51页 |
| ·As Head of Nominal Phrases | 第46-48页 |
| ·"Of" vs."的" in Nominalization | 第48-50页 |
| ·Realizing Different Grammatical Functions | 第50-51页 |
| ·Interpretation from a Cognitive Perspective | 第51-62页 |
| ·The Conflict at Vocabulary Level | 第51-53页 |
| ·The Conflict at Syntax Level | 第53-56页 |
| ·Commonalities in Decoding Advertising Effects | 第56-59页 |
| ·Language-specific Features and their Restriction | 第59-62页 |
| Chapter Five Conclusion | 第62-65页 |
| ·Major Findings | 第62-63页 |
| ·Pedagogical Implications | 第63-64页 |
| ·Limitations and Suggestions | 第64-65页 |
| References | 第65-69页 |
| Appendix | 第69-74页 |
| 详细摘要 | 第74-76页 |
