| 中文摘要 | 第1-6页 |
| Abstract | 第6-11页 |
| Introduction | 第11-14页 |
| Chapter One Literature Review | 第14-21页 |
| 1．1 Review of Iconicity Study | 第14-19页 |
| 1．2 Comments on Earlier Studies | 第19-21页 |
| Chapter Two Iconicity as a Rhetorical Device | 第21-31页 |
| 2．1 Iconicity Theory | 第21-26页 |
| 2．1．1 Definition of Iconicity | 第21-23页 |
| 2．1．2 Classification of Iconicity | 第23-26页 |
| 2．2 Rhetoric Study | 第26-28页 |
| 2．2．1 Brief History of Rhetoric | 第26-27页 |
| 2．2．2 Rhetoric and Rhetorical Devices | 第27-28页 |
| 2．3 Iconicity as a Rhetorical Device | 第28-31页 |
| Chapter Three Advertising English and Rhetorical Iconicity | 第31-44页 |
| 3．1 Advertisement | 第31-36页 |
| 3．1．1 Definition of Advertising | 第31-33页 |
| 3．1．2 Classification of Advertisements | 第33-35页 |
| 3．1．3 Components of Printed Advertisements | 第35-36页 |
| 3．2 Advertising English | 第36-40页 |
| 3．2．1 Characteristics of Advertising English | 第37-38页 |
| 3．2．2 Traditional Studies of Advertising English | 第38-39页 |
| 3．2．3 Linguistic Studies of Advertising English | 第39-40页 |
| 3．3 Advertising English and Rhetorical Iconicity | 第40-44页 |
| Chapter Four Iconicity and Its Rhetorical Function in Advertising English | 第44-78页 |
| 4．1 Sound Iconicity in Advertising English | 第44-55页 |
| 4．1．1 The Scope Defined | 第44-46页 |
| 4．1．2 Word- and Sentence-Levels Sound Iconicity and Their Rhetorical Functions | 第46-51页 |
| 4．1．2．1 Direct Sound Iconicity and Its Rhetorical Function | 第46-49页 |
| 4．1．2．2 Indirect Sound Iconicity and Its Rhetorical Function | 第49-51页 |
| 4．1．3 Text-Level Sound Iconicity and Its Rhetorical Function | 第51-55页 |
| 4．1．4 Summary | 第55页 |
| 4．2 Graphological Iconicity in Advertising English | 第55-63页 |
| 4．2．1 The Scope Defined | 第56页 |
| 4．2．2 Word-Level Graphological Iconicity and Its Rhetorical Function | 第56-60页 |
| 4．2．3 Text-Level Graphological Iconicity and Its Rhetorical Function | 第60-62页 |
| 4．2．4 Summary | 第62-63页 |
| 4．3 Quantity Iconicity in Advertising English | 第63-70页 |
| 4．3．1 The Scope Defined | 第63-64页 |
| 4．3．2 Sentence-Level Quantity Iconicity and Its Rhetorical Function | 第64-67页 |
| 4．3．3 Text-Level Quantity Iconicity and Its Rhetorical Function | 第67-69页 |
| 4．3．4 Summary | 第69-70页 |
| 4．4 Symmetrical Iconicity in Advertising English | 第70-78页 |
| 4．4．1 The Scope Defined | 第70-72页 |
| 4．4．2 Sentence-Level Symmetrical Iconicity and Its Rhetorical Function | 第72-74页 |
| 4．4．3 Text-Level Symmetrical Iconicity and Its Rhetorical Function | 第74-77页 |
| 4．4．4 Summary | 第77-78页 |
| Conclusion | 第78-80页 |
| Bibliography | 第80-85页 |
| Appendix | 第85-86页 |
| Acknowledgements | 第86-87页 |
| 原创性声明 | 第87页 |
