| Acknowledgements | 第4-5页 |
| 中文摘要 | 第5-6页 |
| Abstract | 第6页 |
| 1. Introduction | 第13-18页 |
| 1.1 Research Background and Significance | 第13-15页 |
| 1.2 Research Methodology and Contents | 第15-17页 |
| 1.3 Research Outline | 第17-18页 |
| 2. Literature Review | 第18-28页 |
| 2.1 Concept of Strategy | 第18-19页 |
| 2.2 Schools of Company's Strategy and Its Main Theories | 第19-24页 |
| 2.3 Overview of Compatitive Strategy | 第24-28页 |
| 3. A Case Study of Zlocic | 第28-32页 |
| 3.1.An Introduction of Zlocic | 第28-30页 |
| 3.2 The Problems Faced by Zlocic | 第30-32页 |
| 4. Zlocic's External and Macro Environment and Industry Competition Pattern | 第32-44页 |
| 4.1 Impact of External Environment upon Office Equipment Leasing Industry | 第32-35页 |
| 4.2 Domestic Office Equipment Leasing Industry and its Trends | 第35-37页 |
| 4.3 Competition Pattern of Office Equipment Leasing Industry | 第37-42页 |
| 4.4 Opportunities and Threats of Zlocic | 第42-44页 |
| 5. Zlocic's Internal Environment | 第44-49页 |
| 5.1 Human Resources | 第44-45页 |
| 5.2 Information Development | 第45-46页 |
| 5.3 After-Sales Service Technology | 第46页 |
| 5.4 Marketing Capacity | 第46-47页 |
| 5.5 Comprehensive Analysis of Zlocic's Competitiveness | 第47-49页 |
| 6.Competitive Strategy of Zlocic | 第49-61页 |
| 6.1 Analysis of Zlocic's Main Rivals | 第49-54页 |
| 6.2 Analysis of Zlocic 's Comparative strengthes and weaknesses | 第54-56页 |
| 6.3 SWOT Analysis of Zlocic | 第56-59页 |
| 6.4 Analysis of Zlocic's Competive Strategy | 第59-61页 |
| 7. Specific Contents of Its Competitive Strategies and the Corresponding Measures | 第61-67页 |
| 7.1 Specific contents of Its Competitive Strategies | 第61-64页 |
| 7.1.1 Differentiation Strategy in Customer-positioning | 第61-62页 |
| 7.1.2 Differentiation Strategy in Business Model | 第62页 |
| 7.1.3 Differentiation Strategy in Marketing Model | 第62-63页 |
| 7.1.4 Differentiation Strategy in After-Sales Service | 第63-64页 |
| 7.2 Methods for the Implementation of Its Competitive Strategy | 第64-67页 |
| 7.2.1 Establishment of Rational Organizational Structure | 第64-65页 |
| 7.2.2 Provision of Strong Financial Support | 第65-66页 |
| 7.2.3 Establishment of Powerful Sales Network | 第66-67页 |
| 8 Conclusions | 第67-70页 |
| 8.1 Conclusions and Prospects | 第67-68页 |
| 8.2 Value for Application | 第68页 |
| 8.3 Suggestions for Further Studies | 第68-70页 |
| References | 第70-71页 |
