| Abstract | 第1-5页 |
| 摘要 | 第5-7页 |
| Contents | 第7-9页 |
| 1 Introduction | 第9-11页 |
| ·Research Background | 第9页 |
| ·Research Questions and Data Collection | 第9-10页 |
| ·Organization of the Thesis | 第10-11页 |
| 2 Literature Review | 第11-21页 |
| ·Studies on Presupposition | 第11-12页 |
| ·Historical Background | 第11页 |
| ·Semantic Approach | 第11-12页 |
| ·Pragmatic Approach | 第12页 |
| ·Studies on Advertisement | 第12-21页 |
| ·Definition of Advertisement | 第14页 |
| ·Previous Studies on Advertisement | 第14-18页 |
| ·Previous Studies on Presupposition in Advertising Language | 第18-21页 |
| 3 Theoretical Framework | 第21-33页 |
| ·The Theory of Semantic Presupposition | 第21-24页 |
| ·Defeasibility | 第23-24页 |
| ·Projection Problem | 第24页 |
| ·The Theory of Pragmatic Presupposition | 第24-33页 |
| ·Definition of Pragmatic Presupposition | 第24-25页 |
| ·Properties of Pragmatic Presupposition | 第25-27页 |
| ·Presupposition Triggers | 第27-29页 |
| ·Classification of Presupposition | 第29-33页 |
| 4 Analysis and Discussion of Pragmatic Presupposition in Automobile Advertisements | 第33-51页 |
| ·Presupposition Categories and Distribution in Automobile Advertisements | 第33-38页 |
| ·Pragmatic Presuppositions Categories in Automobile Advertisements | 第33-36页 |
| ·Pragmatic Presupposition Distribution in Automobile Advertisements | 第36-38页 |
| ·Discussion of the Functions of Pragmatic Presuppositions in Automobile Advertisements | 第38-51页 |
| ·Pragmatic Presupposition and Conciseness of Advertising Language | 第38-41页 |
| ·Pragmatic Presupposition and Humor of Advertising Language | 第41-42页 |
| ·Presupposition and Leading Function | 第42-43页 |
| ·Presupposition and Concealment Function | 第43-46页 |
| ·Presupposition and Self-protection of Advertiser | 第46-51页 |
| 5 Conclusions | 第51-55页 |
| ·Major Findings | 第51-52页 |
| ·Implications and Limitations | 第52-53页 |
| ·Suggestions for Further Research | 第53-55页 |
| Acknowledgements | 第55-57页 |
| Bibliography | 第57-59页 |
