| Chapter One Introduction | 第1-14页 |
| ·Rationale | 第11-12页 |
| ·The Possible Significance of the Study | 第12-13页 |
| ·The Structure of the Thesis | 第13-14页 |
| Chapter Two Literature Review | 第14-28页 |
| ·Definitions of Corporate Social Responsibility in Western Societies | 第14-16页 |
| ·Cultural Patterns | 第16-24页 |
| ·Hofstede's Cultural Dimension | 第16-21页 |
| ·Trompenaar's 7D-Model | 第21-24页 |
| ·CSR's Development and Related Research in Western Societies and in China | 第24-28页 |
| ·CSR in USA | 第24-26页 |
| ·CSR in Europe | 第26页 |
| ·CSR in China | 第26-28页 |
| Chapter Three Research Methodology | 第28-42页 |
| ·Operational definitions in this thesis | 第28-29页 |
| ·CSR | 第28页 |
| ·Chinese Corporation (CC) | 第28页 |
| ·Foreign Corporation (FC) | 第28页 |
| ·Covert vs. Overt | 第28-29页 |
| ·CSR Practice | 第29页 |
| ·Hypotheses Generation | 第29-42页 |
| ·Chinese Corporations' CSR Practices | 第30-33页 |
| ·Environment friendly products and production | 第30-31页 |
| ·Employee's welfare and non-discriminating treatment | 第31页 |
| ·Honesty/integrity in marketing policies | 第31-32页 |
| ·Philanthropic behavior | 第32-33页 |
| ·Foreign Corporations' CSR Practices | 第33-37页 |
| ·Environmentally friendly products and production | 第33-34页 |
| ·Employee's welfare and undiscriminating treatment | 第34-35页 |
| ·Honesty/integrity in marketing policies | 第35-36页 |
| ·Philanthropic behavior | 第36-37页 |
| ·Research Methodology | 第37-39页 |
| ·Survey Steps | 第37-38页 |
| ·Participants and ways of distributing the questionnaires | 第38-39页 |
| ·Research Design | 第39-42页 |
| ·Questionnaire Test | 第39-41页 |
| ·Theoretical Analysis | 第41-42页 |
| Chapter Four Questionnaire Results and Test of the Hypotheses | 第42-58页 |
| ·Analysis of questionnaire results | 第42-53页 |
| ·Questions 1—4 Results (Inner & Outer Loci of Control) | 第42-46页 |
| ·Question 5—8 Results (Uncertainty Avoidance) | 第46-49页 |
| ·Questions 9—12 Results (Particularism/Universalism) | 第49-53页 |
| ·Test of Subhypotheses | 第53-58页 |
| ·Data from Questions 1-4 | 第53-54页 |
| ·Data from Questions 5-8 | 第54-56页 |
| ·Data from Questions 9-12 | 第56页 |
| ·Data from Question 13 | 第56-58页 |
| Chapter Five Cultural Impacts on CSR Practices in Western Societies and in China | 第58-68页 |
| ·Chinese culture in general | 第58-59页 |
| ·Western culture in general (exemplified by American culture) | 第59-61页 |
| ·Analysis of cultural impact on CSR practices in China and Western Societies | 第61-68页 |
| ·Inner/Outer Locus of Control | 第62-64页 |
| ·Uncertainty Avoidance | 第64-66页 |
| ·Particularism/Universalism | 第66-68页 |
| Chapter Six Conclusion and Suggestions | 第68-71页 |
| ·Conclusions | 第68-69页 |
| ·Limitations | 第69页 |
| ·Suggestions | 第69-71页 |
| ·CSR as a source of Competitiveness | 第69-70页 |
| ·Suggestions for further research | 第70-71页 |
| Bibliography | 第71-74页 |
| Appendix | 第74-80页 |
