| 中文摘要 | 第4-6页 |
| Abstract | 第6-8页 |
| CHAPTER ONE: INTRODUCTION | 第14-20页 |
| 1.1 HISTORICAL BACKGROUND | 第14-16页 |
| 1.2 THE SIGNIFICANCE OF THE STUDY | 第16-17页 |
| 1.3 STATEMENT OF PROBLEM | 第17-18页 |
| 1.4 RESEARCH METHODOLOGY | 第18页 |
| 1.5 THESIS ORGANIZATION | 第18-20页 |
| CHAPTER TWO: THEORETICAL FOUNDATION AND LITERATURE REVIEW | 第20-42页 |
| 2.1 THE CONCEPT OF SMALL BUSINESS | 第20-25页 |
| 2.1.1 The criteria used to definition of small business | 第20-22页 |
| 2.1.2 The definition of small business | 第22-25页 |
| 2.2 THE ROLE OF SMALL BUSINESS IN NATIONAL ECONOMY | 第25-30页 |
| 2.2.1 The characteristics of small business | 第25-26页 |
| 2.2.2 The types of small business | 第26-28页 |
| 2.2.3 The importance of small businesses in the national economy | 第28-30页 |
| 2.3 THE OBSTACLES AND CHALLENGES FACING SMALL BUSINESSES | 第30-34页 |
| 2.4 SMALL BUSINESS SUPPORTING STRATEGY | 第34-36页 |
| 2.5 THE EXPERIENCES OF SMALL BUSINESS DEVELOPMENT OVER THE WORLD | 第36-42页 |
| 2.5.1 Tunisia experience | 第36-38页 |
| 2.5.2 China experience | 第38-40页 |
| 2.5.3 U.S. experience | 第40-42页 |
| CHAPTER THREE: ENVIRONMENTAL ANALYSIS FOR SMALL BUSINESS IN YEMEN | 第42-57页 |
| 3.1 REALITY OF SMES IN YEMEN | 第42-43页 |
| 3.2 PEST ANALYSIS | 第43-50页 |
| 3.3 THE FIVE-FORCE ANALYSIS | 第50-53页 |
| 3.4 GOVERNMENT ASSISTANCE PROGRAMS | 第53-57页 |
| CHAPTER FOUR: EMPIRICAL STUDY FOR SMALL BUSINESS IN YEMEN | 第57-71页 |
| 4.1 RESEARCH PROCEDURES | 第57-59页 |
| 4.2 DATA COLLECTION AND ANALYSIS | 第59-71页 |
| 4.2.1 Rating of Business Performance | 第60-61页 |
| 4.2.2 The Difficulties/Challenges Facing Small Businesses | 第61-64页 |
| 4.2.3 Contributions of small business | 第64-66页 |
| 4.2.4 Motivation for Starting a Business | 第66-67页 |
| 4.2.5 Women's participation in small business | 第67-71页 |
| CHAPTER FIVE: DISCUSSION AND RECOMMENDATION | 第71-81页 |
| 5.1 ENTREPRENEURSHIP | 第71-73页 |
| 5.2 MARKETING STRATEGY | 第73-76页 |
| 5.3 GROWTH STRATEGIES | 第76-78页 |
| 5.4 CORPORATE SOCIAL RESPONSIBILITY | 第78-79页 |
| 5.5 INCUBATOR SUPPORT | 第79-81页 |
| CHAPTER SIX: CONCLUSION | 第81-83页 |
| APPENDIX | 第83-90页 |
| REFERENCES | 第90-96页 |
| ACKNOWLEDGEMENTS | 第96页 |
